Why we look and sound like our competition!

loyalty loop Oct 14, 2018

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over our unique value proposition.

We massage every word in our unique selling statements.

We conduct...

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How to Transform What You Market

loyalty loop Sep 21, 2018

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me...

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What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office...

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The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

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What happened to Jas? Text Messages & the Consumer Experience

loyalty loop Jun 08, 2018

I recently stayed at a hotel in Toronto that attempted to use text messages to evaluate my two nights at their establishment. However, the text messaging experience itself left a lot to be desired.

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