The Loyalty Loop

21 Surefire Ways to Make Your Virtual Event More Engaging, Profitable & Successful! (BONUS VIDEO)

📒  Download the Virtual Event Engagement eBook (no email required)

It’s been a busy year here at the Davis residence. I’ve participated in and attended over 60 virtual events in the last nine months. (For those of you keeping score, that’s an average of one every three days.) And not all of those were bad.

In fact, some of them were downright awesome. They managed to capture and hold the audience’s attention for hours (and sometimes days) at a time.

I’m sure you’re hoping for a long list of events on my honor roll. But honestly, I only have a few to share with you today.

That’s because this is a new frontier for all of us. Just a handful of companies have figured out how to attract the attention and interest of their viewers.

One of my favorites was a seminar put on by Michael Port of Heroic Public Speaking. This virtual event had a good mix of live and on-demand content. Live sessions were people-focused with one presenter working with a single hot seat participant on the virtual stage.

Michael also built-in and reinforced his hot seat lessons using on-demand content that fit in seamlessly between live blocks.

And you know what? The audience LOVED it.

Of the 2,000 people who originally signed up, about 1,200 followed through to attend the first day of programming (an acceptable number.) But by the end of the event, an incredible 1,400 people were in attendance.

So Michael didn’t just “not lose” participants... he actually “gained” them!

I can just imagine what the people were saying to their buddies. “Dude, I thought you were going to come to this. It’s soooo good. You’ve got to get here.”

Michael kept things simple. He didn’t use a lot of fancy technology... just a single video stream with content masterfully programmed to grab and hold the viewer’s attention.

He also had a chat window on the side so attendees could interact with other members and feel a sense of community. That was literally it. No other buttons, no polls, no juggling different windows of content.

I think that’s what kept people going. It’s what kept people glued to their screen.

I tried to just put the livestream on in the corner of my computer so I could get other work done while he was teaching. But over and over again, I found my full attention sucked into the presentation.

Another really awesome virtual event was held by a UK- based company. The event was Atomicon 2020 and I’ll come back to them in a moment...

For now, let’s cut to the chase. You’re reading this Ultimate Event Engagement E-Book because you want those specific strategies that will take your virtual event from average

to awesome.

You’re in luck because we’re about to dive right in...

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Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan


"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

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Jim Schleckser


See Andrew Live & In-Person

See all of Andrew’s Appearances

Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.


Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.


Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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