The Loyalty Loop

How to Claw Back Your Creative Marketing Time

It's been a while. I'm sorry about that.

I often suffer from the symptoms of extreme burnout: cynicism, frustration, moodiness, and self-doubt.

And I'm not the only one.

You're feeling it too.

I know this because 86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)

So, where have I been?

I've been building systems to reduce my time doing non-creative work.

Our creative fuel is finite. Wake up in the morning, and hopefully, our tank is full.

But every task we execute burns creative fuel. That email asking if the latest newsletter went out might only burn a drop. While the video case study you're writing might empty the tank in forty-three minutes.

There are days when I lose my motivation to keep working before I break for lunch.

One of the most convincing ways to conserve your creative fuel is to reduce the number of menial tasks that drain our tanks drop by drop.

So, over the last three months, we've invested the time to automate, integrate, and systematize tons of stuff.

For example, our team took a massive manual process and automated 62 "things."

Sixty-two "things" that used to contribute to emptying our tank.

How did we do it?

Well, that's what we're BREAKING down in this week's Loyalty Loop video. So grab a hammer, your safety goggles, and a pair of work gloves because it's demolition day. (Kinda.)

BTW, you should know that this week's video has a sponsor. I'm invited to do sponsored content all the time, but I insist on only working with brands I believe in and products I already use. Who's this week's sponsor? Ah ha... it's the tool I use to claw back some of my creative energy.

Remember, your creative fuel is finite. Burn it wisely.

Keep Watching...

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We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?

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Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?

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"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Can’t wait to work with him again!

“Andrew’s energy and enthusiasm are contagious even for our audience of 100 CEOs. He ended the day with an excellent talk! Can’t wait to work with him again!”

Jim Schleckser

CEO

See Andrew Live & In-Person

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Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.

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Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.

Aug
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Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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