The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment
Check out the book: https://www.thereferablespeaker.com/
Nineteen years ago, when Elizabeth and I ordered our wedding bands, we chose a secret message to inscribe in our rings.
They're tiny reminders to each other. Elizabeth's ring says, "Smile." (Because her laughter brings me so much joy.)
My ring?
Well, its tiny reminder says something you should consider embracing when launching any new product or service.
You see, marketers are addicts.
We're addicted to the spikes in our analytics. Launch a new product, execute a massive week-long campaign and bask in the glory of the spike in interest we've created.
We screenshot our web analytics, calculate our reach, celebrate our success and break out the party balloons.
A week later, interest has waned. Those initial sales have plummeted. We've spent every dollar and called in every favor. Suddenly, we find ourselves craving a new high.
So, we craft a new campaign. And the cycle begins again.
Maybe there's a better way?
So, this week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
But I'm finding it especially difficult not because it's hard to execute.
It's so tricky because it requires us to tame our spike addiction.
So, every time I wish I saw a massive spike in our sales and interest, I pull off my ring and read it.
My ring says, "Patience."
Are you ready to build marketing momentum?
Keep Watching...
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3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect
4 Ways to Create Higher Converting Landing Pages For B2B Businesses
Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!
How to Claw Back Your Creative Marketing Time
86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)
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"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesMultiple Locations
Annual event targeting the major regions for sales, customer service and marketing education.
East Lansing, MI
Annual conference hosted by MSU University Communications and Marketing welcoming more than 200 communicators from all over campus
Tampa, FL
Networking breakfast for the members of the CEO COUNCIL of Tampa Bay.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
