The 2 Hidden Buying Decisions Every B2B Buyer Makes
Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.
"I'm sure you'll love this..." she indicated in the comments section.
I did love it.
But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.
Sometimes, the real story isn't the most obvious.
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.
It's two decisions.
The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.
Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.
So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.
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