The 2 Hidden Buying Decisions Every B2B Buyer Makes
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Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.
"I'm sure you'll love this..." she indicated in the comments section.
I did love it.
But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.
Sometimes, the real story isn't the most obvious.
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.
It's two decisions.
The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.
Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.
So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.
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"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
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Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
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See all of Andrew’s AppearancesGlastonbury, CT
An educational event designed to help financial advisors improve practice management and operational efficiency. I
Dallas, TX
Accelerate gathers Emerging Leaders in Foodservice Hospitality. It drives talent growth through access to a unique network, development and skill-building. Accelerate Conference will deliver a Competitive Edge that Matters for your Business. More than 1000 collective years of Business and Leadership Experience.
Denver, CO
This conference brings together communicators and energy services employees from cooperatives in the NM, WY, CO and NE service territory over two days to discuss the state of the industry, to get inspiration and to reconnect with colleagues.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
