Does Advertising Really Work? The curious case of the Blank Ad! (Part One)
📺 - Part 1 - https://youtu.be/sl_-AomuHdE
📺 - Part 2 - https://youtu.be/fS7JTvxyNIc
📺 - Part 3 - https://youtu.be/hZhxtzgVi08
📺 - Part 4 - https://youtu.be/PgJ0J3EdhCo
I have a theory: your advertising dollars aren't working.
Oh, sure, Google tells you those keyword ads you invest in are killing it.
And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.
And maybe you shouldn't either.
So, I've spent the last two weeks trying to answer one deceivingly simple question:
Does advertising really work?
It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.
So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.
Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.
Is anyone seeing our ads?
Keep Watching...
Are you missing this simple marketing opportunity? (A Vodka Case Study)
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?
Transform Your Customer Experience and 2.4X Your Business' Value
What if you could increase the value of your business by 2.4X by focusing on only one of the 6 Loyalty Loop Drivers?
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3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
