Does Advertising Really Work? The curious case of the Blank Ad! (Part One)
📺 - Part 1 - https://youtu.be/sl_-AomuHdE
📺 - Part 2 - https://youtu.be/fS7JTvxyNIc
📺 - Part 3 - https://youtu.be/hZhxtzgVi08
📺 - Part 4 - https://youtu.be/PgJ0J3EdhCo
I have a theory: your advertising dollars aren't working.
Oh, sure, Google tells you those keyword ads you invest in are killing it.
And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.
And maybe you shouldn't either.
So, I've spent the last two weeks trying to answer one deceivingly simple question:
Does advertising really work?
It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.
So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.
Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.
Is anyone seeing our ads?
Keep Watching...
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
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Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
