The Loyalty Loop

Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

📺  - Part 1 - https://youtu.be/sl_-AomuHdE

📺  - Part 2 - https://youtu.be/fS7JTvxyNIc

📺  - Part 3 - https://youtu.be/hZhxtzgVi08

📺  - Part 4 - https://youtu.be/PgJ0J3EdhCo

I have a theory: your advertising dollars aren't working.

Oh, sure, Google tells you those keyword ads you invest in are killing it.

And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.

And maybe you shouldn't either.

So, I've spent the last two weeks trying to answer one deceivingly simple question:

Does advertising really work?

It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.

So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.

Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.

Is anyone seeing our ads?

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Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Can’t wait to work with him again!

“Andrew’s energy and enthusiasm are contagious even for our audience of 100 CEOs. He ended the day with an excellent talk! Can’t wait to work with him again!”

Jim Schleckser

CEO

See Andrew Live & In-Person

See all of Andrew’s Appearances
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Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.

Jul
24

Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.

Aug
12

Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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