3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
.png)
Here are a few of my favorite videos from McGuire and his team:
https://www.youtube.com/watch?v=iiuGQ...
https://www.youtube.com/watch?v=zjd68...
https://www.youtube.com/watch?v=y11fo...
"Be memorable," they tell us.
That's so easy if you sell energy drinks, potato chips, or sneakers.
But you don't.
You sell boring B2B stuff. Like UV light-curing glue, industrial shelving, insurance, consulting, or software for hair salons.
We produce dozens of tedious tutorial videos to instruct customers on exactly how to use whatever it is we sell.
And worst of all, we're forced to peddle these dreary brand names like Global Industrial, StorEdge, or Zenoti. (Zenoti is a serious player in the medspa software space. Ooooh. So exciting.)
So, how the heck are we supposed to create memorable content?
The answer is simple: think like McGuire Brannon.
McGuire uses The Humor Effect (yes, it's a real thing) to turn some of the most boring B2B content into masterpieces.
Yes, McGuire and his team make the best B2B tutorial videos in the world. How good are they?
One client said about their tutorials: "Hilarious, relatable, and memorable." Boom. 'Nough said.
So, I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work.
Keep Watching...
.png)
How to Land Your Dream Job Without a Resume (The Persistence Principle)
I despise resumes. Resumes don't spotlight our potential; they highlight our past. Resumes haven't always been that way.
How to Make Change Fast! What We Can Learn From the Pandemic, Weight-Loss, and Two Entire Countries
Why 40% of Americans gained the Quarantine 15 while one country lost weight? (A theory about transformation and the three forces we need to make a change fast!)
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Andrew was BY FAR our Best Keynote Speaker Ever
"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"
Monica Ho
Chief Marketing Officer
Andrew is a Stellar Guest Speaker!
"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."
Lori Grego
Assistant Vice President, Learning & Leadership
Highest-Rated We've Ever Had!
"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "
William Ortiz
Vice President, Brand & Sales Marketing
THANK YOU
"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”
Claudine Orta
Marketing Manager, Sales and Product Marketing
He certainly left an impact on each person there.
“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”
Scott Newman
CEO
See Andrew Live & In-Person
See all of Andrew’s AppearancesBoca Raton, FL
Our business development and loyalty program is designed to reward your commitment to professionalism and help you grow your business.
San Diego, CA
Social Media Marketing World focuses on marketing strategy, organic social marketing, and paid social marketing.
San Antonio
Do more with innovative property management software and services for any size business, in every real estate market.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
