The Loyalty Loop

Are you missing this simple marketing opportunity? (A Vodka Case Study)

You're taking one massive marketing asset for granted.

We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".

But what about the "Where"?

For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.

"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."

You're not alone. So many of us struggle to answer the "Why are we here?" question.

Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.

That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.

It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.

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Andrew Davis is the Real Deal!

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SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

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Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

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He certainly left an impact on each person there.

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Scott Newman

CEO

See Andrew Live & In-Person

See all of Andrew’s Appearances
May
1

Orlando, FL

Join financial institution professionals from across the U.S., a powerhouse slate of presenters, and the FSI team for our Annual Retail Banking Conference in sunny Orlando, FL.

May
5

Renaissance Clevaland, Cleveland, OH

Join bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

May
7

Oklahoma City, OK

BIGiOK (Big I Oklahoma, Independent Insurance Agents of Oklahoma) is the largest insurance trade association in the state.

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