The Loyalty Loop

Are you missing this simple marketing opportunity? (A Vodka Case Study)

You're taking one massive marketing asset for granted.

We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".

But what about the "Where"?

For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.

"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."

You're not alone. So many of us struggle to answer the "Why are we here?" question.

Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.

That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.

It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.

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A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

Supermarketbank

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Mount Holyoke College

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

The Bozzuto Group

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

Agency Management Institute

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Snappy Kraken

See Andrew Live & In-Person

See all of Andrew’s Appearances
Sep
18

Reston, VA

Rewriting the B2G Playbook: Bold Moves for Modern Marketers: Taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.

Sep
23

Charleston, SC

Annual Fall Conference for the FEMSA/FAMA Associations.

Oct
6

Glastonbury, CT

An educational event designed to help financial advisors improve practice management and operational efficiency. I

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