Are you missing this simple marketing opportunity? (A Vodka Case Study)
You're taking one massive marketing asset for granted.
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".
But what about the "Where"?
For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.
"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."
You're not alone. So many of us struggle to answer the "Why are we here?" question.
Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.
That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.
It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.
Keep Watching...
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3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect
The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment
This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
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"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
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Francesca McLin
Director of Content Strategy
Snappy Kraken
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
