The Evolution of Social Media - and How to Cure Your FOMO!
I followed a herd of VSCO girls onto TikTok on a muggy Monday in August 2019.
I was psyched. I felt like I was getting in on the ground floor of THE NEXT BIG THING.
Forbes had just published an article detailing how the burrito baron, Chipotle, had generated $1 MM in sales on the platform in one day.
"Damn," I thought to myself, "We're missing out on a massive opportunity to generate revenue on THE NEXT BIG THING."
Only, I wasn't missing out on anything (except a video of a dancing ferret.) TikTok was in the Adoption Phase.
That didn't stop me from wasting hours and hours trying to figure out how we could turn TikTok into a lead-gen machine.
Revenue generated from TikTok todate: $0.
Meanwhile, I stopped sending out this weekly email because I'd been spending all my creative juice on TikTok.
On October 19, 2020, I fell into the FOMO trap again.
Only this time, it was an invitation-only audio app called Clubhouse. But I wasn't invited.
My friend, Brian Fanzo, shared screenshots of the massive Clubhouse audience he was building. A marketer from London told me that Clubhouse would be "bigger than Twitter!"
I begged for an invitation to participate. Then spent weeks trying to figure out how Clubhouse adds value to my life.
It doesn't.
But instead of posting regularly on LinkedIn, I'd wasted hours hoping to BE the next big thing ON the next big thing.
Clubhouse has been stuck in the Adoption Phase of the New Media Life Cycle since December 27, 2020.
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs.
Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0?
Whatever it is, I know we all suffer from digital media FOMO.
There IS a cure called The New Media Life Cycle.
So, this week on The Loyalty Loop, I'm breaking down exactly how you can use it to treat your digital marketing FOMO.
Yes, there's going to be another next big thing.
No, you won't miss out on it.
Instead, you can use a simple framework to cure your FOMO.
All you need is a free online tool and some logic. Finally, you'll be able to keep your team focused on the marketing methods that deliver tangible results.
More importantly, my framework addresses the one question we all wish we could answer today:
When should we get involved in The Next Big Thing?
Cure Your FOMO
🎧 Listen to the Podcast: https://thats-how-it-all-began.simple...
Shout outs to:
Brian Fanzo - https://www.youtube.com/channel/UCdxEsx0uVxn8-EGDUNwNmsw
JK & The Creative Show - https://youtu.be/D7Y4tBsd_8Q
Joe Pulizzi & The Tilt - https://www.youtube.com/c/JoePulizzi
Ann Handley's Creator Coin - https://annhandley.com/creator-coins/
Jay Baer's Creator Coin - https://rally.io/creator/JAY/
Keep Watching...
3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)
What if you attached an emoji to every interaction you have with your clients and customers? The Emoji Average would sum up your customer experience.
Do Ads Really Work? (Part 4) What Happens When Your CEO Hates Ads!
Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
The One Thing Missing from Your About Us Page (And what can happen when you add it!)
There's one thing missing from your "About Us" page.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
See Andrew Live & In-Person
See all of Andrew’s AppearancesDenver, CO
This conference brings together communicators and energy services employees from cooperatives in the NM, WY, CO and NE service territory over two days to discuss the state of the industry, to get inspiration and to reconnect with colleagues.
Las Vegas, NV
If you're a writer who loves to create your own stories, wants to protect the worth of your work, and is looking for a group of supportive friends, then Author Nation is for you.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
