The Evolution of Social Media - and How to Cure Your FOMO!
I followed a herd of VSCO girls onto TikTok on a muggy Monday in August 2019.
I was psyched. I felt like I was getting in on the ground floor of THE NEXT BIG THING.
Forbes had just published an article detailing how the burrito baron, Chipotle, had generated $1 MM in sales on the platform in one day.
"Damn," I thought to myself, "We're missing out on a massive opportunity to generate revenue on THE NEXT BIG THING."
Only, I wasn't missing out on anything (except a video of a dancing ferret.) TikTok was in the Adoption Phase.
That didn't stop me from wasting hours and hours trying to figure out how we could turn TikTok into a lead-gen machine.
Revenue generated from TikTok todate: $0.
Meanwhile, I stopped sending out this weekly email because I'd been spending all my creative juice on TikTok.
On October 19, 2020, I fell into the FOMO trap again.
Only this time, it was an invitation-only audio app called Clubhouse. But I wasn't invited.
My friend, Brian Fanzo, shared screenshots of the massive Clubhouse audience he was building. A marketer from London told me that Clubhouse would be "bigger than Twitter!"
I begged for an invitation to participate. Then spent weeks trying to figure out how Clubhouse adds value to my life.
It doesn't.
But instead of posting regularly on LinkedIn, I'd wasted hours hoping to BE the next big thing ON the next big thing.
Clubhouse has been stuck in the Adoption Phase of the New Media Life Cycle since December 27, 2020.
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs.
Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0?
Whatever it is, I know we all suffer from digital media FOMO.
There IS a cure called The New Media Life Cycle.
So, this week on The Loyalty Loop, I'm breaking down exactly how you can use it to treat your digital marketing FOMO.
Yes, there's going to be another next big thing.
No, you won't miss out on it.
Instead, you can use a simple framework to cure your FOMO.
All you need is a free online tool and some logic. Finally, you'll be able to keep your team focused on the marketing methods that deliver tangible results.
More importantly, my framework addresses the one question we all wish we could answer today:
When should we get involved in The Next Big Thing?
Cure Your FOMO
🎧 Listen to the Podcast: https://thats-how-it-all-began.simple...
Shout outs to:
Brian Fanzo - https://www.youtube.com/channel/UCdxEsx0uVxn8-EGDUNwNmsw
JK & The Creative Show - https://youtu.be/D7Y4tBsd_8Q
Joe Pulizzi & The Tilt - https://www.youtube.com/c/JoePulizzi
Ann Handley's Creator Coin - https://annhandley.com/creator-coins/
Jay Baer's Creator Coin - https://rally.io/creator/JAY/
Keep Watching...
Imprinting a Sense of Place on Your Brain
I spent three years crisscrossing America asking business owners what their town is known for.
.png)
One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesKansas City, MO
The essential event for co-op communications, marketing and member services professionals, providing hours of learning and sharing on the latest topics, best practices and lessons learned, as well as skill-building opportunities.
San Juan, Puerto Rico
EO is a global non-profit organization that offers a high-quality support network of like-minded leaders across 200+ chapters in 60+ countries.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
