The Evolution of Social Media - and How to Cure Your FOMO!
I followed a herd of VSCO girls onto TikTok on a muggy Monday in August 2019.
I was psyched. I felt like I was getting in on the ground floor of THE NEXT BIG THING.
Forbes had just published an article detailing how the burrito baron, Chipotle, had generated $1 MM in sales on the platform in one day.
"Damn," I thought to myself, "We're missing out on a massive opportunity to generate revenue on THE NEXT BIG THING."
Only, I wasn't missing out on anything (except a video of a dancing ferret.) TikTok was in the Adoption Phase.
That didn't stop me from wasting hours and hours trying to figure out how we could turn TikTok into a lead-gen machine.
Revenue generated from TikTok todate: $0.
Meanwhile, I stopped sending out this weekly email because I'd been spending all my creative juice on TikTok.
On October 19, 2020, I fell into the FOMO trap again.
Only this time, it was an invitation-only audio app called Clubhouse. But I wasn't invited.
My friend, Brian Fanzo, shared screenshots of the massive Clubhouse audience he was building. A marketer from London told me that Clubhouse would be "bigger than Twitter!"
I begged for an invitation to participate. Then spent weeks trying to figure out how Clubhouse adds value to my life.
It doesn't.
But instead of posting regularly on LinkedIn, I'd wasted hours hoping to BE the next big thing ON the next big thing.
Clubhouse has been stuck in the Adoption Phase of the New Media Life Cycle since December 27, 2020.
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs.
Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0?
Whatever it is, I know we all suffer from digital media FOMO.
There IS a cure called The New Media Life Cycle.
So, this week on The Loyalty Loop, I'm breaking down exactly how you can use it to treat your digital marketing FOMO.
Yes, there's going to be another next big thing.
No, you won't miss out on it.
Instead, you can use a simple framework to cure your FOMO.
All you need is a free online tool and some logic. Finally, you'll be able to keep your team focused on the marketing methods that deliver tangible results.
More importantly, my framework addresses the one question we all wish we could answer today:
When should we get involved in The Next Big Thing?
Cure Your FOMO
🎧 Listen to the Podcast: https://thats-how-it-all-began.simple...
Shout outs to:
Brian Fanzo - https://www.youtube.com/channel/UCdxEsx0uVxn8-EGDUNwNmsw
JK & The Creative Show - https://youtu.be/D7Y4tBsd_8Q
Joe Pulizzi & The Tilt - https://www.youtube.com/c/JoePulizzi
Ann Handley's Creator Coin - https://annhandley.com/creator-coins/
Jay Baer's Creator Coin - https://rally.io/creator/JAY/
Keep Watching...
The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment
This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)
Let's breakdown the two things you can do to get better creative meetings with more productive output!
How to Make Change Fast! What We Can Learn From the Pandemic, Weight-Loss, and Two Entire Countries
Why 40% of Americans gained the Quarantine 15 while one country lost weight? (A theory about transformation and the three forces we need to make a change fast!)
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
Great Impression!
"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"
Heather LeMoine
Marketing, Research Manager
North Dakota Government
Raised the Bar... Phenomenal Delivery
"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"
Juliana Slye
Founder, CEO, Chief Public Sector Strategist
GovBizResults
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
See Andrew Live & In-Person
See all of Andrew’s AppearancesMission, TX
The Mission Small Business Expo features a full day of programming focused on helping small businesses start, grow, and succeed.
Fort Worth, TX
Texas Travel Summit is the premier conference for the Texas travel industry.
Miramar Beach, FL
Fall Focus is an exciting, informative conference held every year for our electric cooperative members.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
