The Content Marketing Formula That Empowers You to Sell ALMOST Anything…. 3 Simple Ideas!
Everyone is a content creator.
I'm not just talking about those Millennials and Gen Zers who are trying to become famous. When I say everyone, I mean your favorite clothing brand, my wife's nail salon, even my mother has a blog and a legion of fans.
Unfortunately, being a content creator isn't an option. It's a requirement.
Your business must build an audience if you're going to stay competitive.
As a content creator myself, I feel the pain.
We're told to create valuable content, short content, entertaining content.
But after 20-years of creating content for tiny start-ups and Fortune 500 brands, I've realized that the most successful content creators follow 3 simple content marketing principles.
Follow these three simple ideas, and it's possible to build an audience that will buy almost anything from you... even hamburgers.
So, this week on The Loyalty Loop, I'll introduce you to a content creator who's followed a simple formula to content marketing success.
The result: an audience so engaged they waited in a line 20-miles long to buy his burgers. (I'm not joking. It got so out of hand that the cops shut it down.)
The Recipe for Content Marketing Success.
Keep Watching...
3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)
What if you attached an emoji to every interaction you have with your clients and customers? The Emoji Average would sum up your customer experience.
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
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First Last
Title
Company Name
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesEast Lansing, MI
Annual conference hosted by MSU University Communications and Marketing welcoming more than 200 communicators from all over campus
Tampa, FL
Networking breakfast for the members of the CEO COUNCIL of Tampa Bay.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
