Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
Those keyword ads you're buying on Google aren't as effective as you think.
I'm sure your marketing team believes those ads are killing it. After all, you'll see a positive R.O.I. right there on the Google Ads dashboard.
But what if the customers and clients that clicked those ads were going to buy from you anyway?
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
So, on this week's #LoyaltyLoop, we're going to the Baltimore Aquarium for part two of our investigation into digital advertising. Does advertising work?
Watch The Keyword Conundrum and save yourself some money today!
Keep Watching...
.png)
3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
We're heading to Las Vegas to chat with the world's oldest chatbot. We'll uncover the three chatbot marketing strategies you can use to build better prospect relationships and gather deep buyer insights.
3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)
What if you attached an emoji to every interaction you have with your clients and customers? The Emoji Average would sum up your customer experience.
Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets
How one company increased their email subscribers when they stopped asking for an email address.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
See Andrew Live & In-Person
See all of Andrew’s AppearancesGrand Forks, ND
North Dakota's premier conference for tourism marketers, travel-sector businesses, attractions, events and groups.
Chapel Hill, NC
This annual signature event hosts executives of management companies each spring for a unique day-long experience. Company leaders gain perspectives about running their organizations today and positioning them for tomorrow. A particular highlight is the interchange among peers plus plenty of networking time.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
