The One Thing Missing from Your About Us Page (And what can happen when you add it!)
📕 Read Andrew's Book Town INC
It's a simple addition that can have a massive impact - not just on your business - but on the city or town in which you do your business.
This one little paragraph has the power to increase your revenue, attract more qualified employees, and even reduce your costs.
A couple of weeks ago, I took the stage in Hilton Head, South Carolina, to share this secret with 700 municipal officials. While I was preparing to perform, I decided to share this secret with you.
So, this week on The Loyalty Loop, let's hit the road together and visit a small Indiana town. We'll talk to the town's mayor and discover how they've leveraged this counterintuitive marketing approach to build an $11 billion empire.
So, what's missing from your "About Us" page, and why does it matter?
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
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First Last
Title
Company Name
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
See Andrew Live & In-Person
See all of Andrew’s AppearancesMarshalltown, IA
The 128th Annual Banquet of the Marshalltown Area Chamber of Commerce.
Kingston, Jamaica
Caribbean customer experience summit in Jamaica. It’s time to ditch the old playbook and design experiences people can’t wait to talk about.This Summit is where you’ll learn how.
Louisville, KY
Conference of the Independent Jewelers Organization (IJO).
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
