The One Thing Missing from Your About Us Page (And what can happen when you add it!)
📕 Read Andrew's Book Town INC
It's a simple addition that can have a massive impact - not just on your business - but on the city or town in which you do your business.
This one little paragraph has the power to increase your revenue, attract more qualified employees, and even reduce your costs.
A couple of weeks ago, I took the stage in Hilton Head, South Carolina, to share this secret with 700 municipal officials. While I was preparing to perform, I decided to share this secret with you.
So, this week on The Loyalty Loop, let's hit the road together and visit a small Indiana town. We'll talk to the town's mayor and discover how they've leveraged this counterintuitive marketing approach to build an $11 billion empire.
So, what's missing from your "About Us" page, and why does it matter?
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Great Impression!
"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"
Heather LeMoine
Marketing, Research Manager
North Dakota Government
Raised the Bar... Phenomenal Delivery
"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"
Juliana Slye
Founder, CEO, Chief Public Sector Strategist
GovBizResults
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
See Andrew Live & In-Person
See all of Andrew’s AppearancesFort Worth, TX
Texas Travel Summit is the premier conference for the Texas travel industry.
Miramar Beach, FL
Fall Focus is an exciting, informative conference held every year for our electric cooperative members.
Scottsdale, AZ
The premier conference for multi-location marketing leaders — where agentic AI meets local marketing at scale.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
