The One Thing Missing from Your About Us Page (And what can happen when you add it!)
📕 Read Andrew's Book Town INC
It's a simple addition that can have a massive impact - not just on your business - but on the city or town in which you do your business.
This one little paragraph has the power to increase your revenue, attract more qualified employees, and even reduce your costs.
A couple of weeks ago, I took the stage in Hilton Head, South Carolina, to share this secret with 700 municipal officials. While I was preparing to perform, I decided to share this secret with you.
So, this week on The Loyalty Loop, let's hit the road together and visit a small Indiana town. We'll talk to the town's mayor and discover how they've leveraged this counterintuitive marketing approach to build an $11 billion empire.
So, what's missing from your "About Us" page, and why does it matter?
Keep Watching...
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The 2 Hidden Buying Decisions Every B2B Buyer Makes
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
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3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
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First Last
Title
Company Name
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
See Andrew Live & In-Person
See all of Andrew’s AppearancesLouisville, KY
Conference of the Independent Jewelers Organization (IJO).
Tucson, AZ
The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
Orlando, Florida
Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
