3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
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Chatbots have the power to help you grow faster and sell more.
They can transform your marketing messages.
They can even reveal the inspiration behind your buyer's journey.
I know this because a 58-year-old chatbot proves it's possible.
(Yes, a chatbot invented in 1966.)
There's one big problem: we hate chatbots.
"I loathe chatbots," says content marketer Andi Robinson. "They're all just super frustrating," she says in response to one of my Instagram posts.
Andi isn't alone.
86% of consumers prefer to interact with a human, according to a survey of 1,000 US Consumers.
We use adjectives like "maddening, impersonal, irrelevant, useless, and superficial" to describe our "AI" experiences.
I have tried to uncover precisely why we feel this way for two years. (Remember Chatbot Theater?)
Then, last week, I encountered the most obnoxious chatbot ever, and in two bloops, I realized why we hate chatbots. (A bloop is the annoying sound a chatbot makes when attempt to grab your attention.)
The B2B Comedy-o-meter
Our chatbots are infuriating because all they do is mansplain.
No one likes a mansplainer.
Oh, and I'll show you the mansplaining chatbot that led to this revelation.
Keep Watching...
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We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
