3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
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Chatbots have the power to help you grow faster and sell more.
They can transform your marketing messages.
They can even reveal the inspiration behind your buyer's journey.
I know this because a 58-year-old chatbot proves it's possible.
(Yes, a chatbot invented in 1966.)
There's one big problem: we hate chatbots.
"I loathe chatbots," says content marketer Andi Robinson. "They're all just super frustrating," she says in response to one of my Instagram posts.
Andi isn't alone.
86% of consumers prefer to interact with a human, according to a survey of 1,000 US Consumers.
We use adjectives like "maddening, impersonal, irrelevant, useless, and superficial" to describe our "AI" experiences.
I have tried to uncover precisely why we feel this way for two years. (Remember Chatbot Theater?)
Then, last week, I encountered the most obnoxious chatbot ever, and in two bloops, I realized why we hate chatbots. (A bloop is the annoying sound a chatbot makes when attempt to grab your attention.)
The B2B Comedy-o-meter
Our chatbots are infuriating because all they do is mansplain.
No one likes a mansplainer.
Oh, and I'll show you the mansplaining chatbot that led to this revelation.
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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They say one kind of digital advertising delivers 10X the return of a display ad. But I'm skeptical, and maybe you should be too.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
