3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
.png)
Chatbots have the power to help you grow faster and sell more.
They can transform your marketing messages.
They can even reveal the inspiration behind your buyer's journey.
I know this because a 58-year-old chatbot proves it's possible.
(Yes, a chatbot invented in 1966.)
There's one big problem: we hate chatbots.
"I loathe chatbots," says content marketer Andi Robinson. "They're all just super frustrating," she says in response to one of my Instagram posts.
Andi isn't alone.
86% of consumers prefer to interact with a human, according to a survey of 1,000 US Consumers.
We use adjectives like "maddening, impersonal, irrelevant, useless, and superficial" to describe our "AI" experiences.
I have tried to uncover precisely why we feel this way for two years. (Remember Chatbot Theater?)
Then, last week, I encountered the most obnoxious chatbot ever, and in two bloops, I realized why we hate chatbots. (A bloop is the annoying sound a chatbot makes when attempt to grab your attention.)
The B2B Comedy-o-meter
Our chatbots are infuriating because all they do is mansplain.
No one likes a mansplainer.
Oh, and I'll show you the mansplaining chatbot that led to this revelation.
Keep Watching...
How to Claw Back Your Creative Marketing Time
86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)
.png)
One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
How to Make Change Fast! What We Can Learn From the Pandemic, Weight-Loss, and Two Entire Countries
Why 40% of Americans gained the Quarantine 15 while one country lost weight? (A theory about transformation and the three forces we need to make a change fast!)
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesReston, VA
Rewriting the B2G Playbook: Bold Moves for Modern Marketers: Taking the lead in a dynamic environment. Get ready to sharpen your marketing approach, elevate your impact, and drive growth in the face of change.
Charleston, SC
Annual Fall Conference for the FEMSA/FAMA Associations.
Glastonbury, CT
An educational event designed to help financial advisors improve practice management and operational efficiency. I
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
