The Loyalty Loop

The $60,000,000 Business Pivot Strategy! (Getting Over the Fear of Failure in 12 Hours)

📺  Watch Part Two - Raising $1MM for a Charity

https://youtu.be/vUiNiDSWlPg

📺  Watch Part One - Conduct More Productive Creative Meetings

https://youtu.be/yLdgjbGHsuQ

I love this time of year.

Spring is just around the corner, and the scent of the fresh flowers I just ordered fills my house.

If only growing your business was as simple as planting a few innovation seeds and adding a little water.

It's not. New ideas are risky. Or... they seem that way?

What if your new idea completely flops? What if you fail?

Look, I ordered these flowers from a company whose CEO had 12-hours to find a new way to keep her business afloat.

So, on this week's Loyalty Loop, we'll break down how she rose to the challenge and bravely embraced the constraints. I'll introduce you to the Scales of Risk. You'll learn how to peep-n-creep the competition.  

And, I'll show you what she uncovered that turned almost-certain failure into 90% growth in the middle of a global pandemic.

How did she do it?

Keep Watching...

Customer Experience | What Is An Experience?

What is a customer experience?

The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment

This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.

How to Claw Back Your Creative Marketing Time

86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)

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First Last
Title
Company Name

Great Impression!

"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"

Heather LeMoine

Marketing, Research Manager

North Dakota Government

Raised the Bar... Phenomenal Delivery

"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"

Juliana Slye

Founder, CEO, Chief Public Sector Strategist

GovBizResults

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

See Andrew Live & In-Person

See all of Andrew’s Appearances
Aug
27

Virtual

Mystery box workshop for the Workday marketing team.

Sep
16

Mission, TX

The Mission Small Business Expo features a full day of programming focused on helping small businesses start, grow, and succeed.

Oct
5

Fort Worth, TX

Texas Travel Summit is the premier conference for the Texas travel industry.

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