The Loyalty Loop

The $60,000,000 Business Pivot Strategy! (Getting Over the Fear of Failure in 12 Hours)

📺  Watch Part Two - Raising $1MM for a Charity

https://youtu.be/vUiNiDSWlPg

📺  Watch Part One - Conduct More Productive Creative Meetings

https://youtu.be/yLdgjbGHsuQ

I love this time of year.

Spring is just around the corner, and the scent of the fresh flowers I just ordered fills my house.

If only growing your business was as simple as planting a few innovation seeds and adding a little water.

It's not. New ideas are risky. Or... they seem that way?

What if your new idea completely flops? What if you fail?

Look, I ordered these flowers from a company whose CEO had 12-hours to find a new way to keep her business afloat.

So, on this week's Loyalty Loop, we'll break down how she rose to the challenge and bravely embraced the constraints. I'll introduce you to the Scales of Risk. You'll learn how to peep-n-creep the competition.  

And, I'll show you what she uncovered that turned almost-certain failure into 90% growth in the middle of a global pandemic.

How did she do it?

Keep Watching...

Does productivity increase when working remotely?

Studies show that it can. Here’s what businesses and employees should consider to make remote work, work.

One Emotion that Increases Non-Profit Donations - A Marketing Secret!

This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”

First Last
Title
Company Name

Great Impression!

"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"

Heather LeMoine

Marketing, Research Manager

North Dakota Government

Raised the Bar... Phenomenal Delivery

"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"

Juliana Slye

Founder, CEO, Chief Public Sector Strategist

GovBizResults

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jul
26

Louisville, KY

Conference of the Independent Jewelers Organization (IJO).

Aug
13

Tucson, AZ

The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.

Aug
16

Orlando, Florida

Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.

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