The Loyalty Loop

The $60,000,000 Business Pivot Strategy! (Getting Over the Fear of Failure in 12 Hours)

📺  Watch Part Two - Raising $1MM for a Charity

https://youtu.be/vUiNiDSWlPg

📺  Watch Part One - Conduct More Productive Creative Meetings

https://youtu.be/yLdgjbGHsuQ

I love this time of year.

Spring is just around the corner, and the scent of the fresh flowers I just ordered fills my house.

If only growing your business was as simple as planting a few innovation seeds and adding a little water.

It's not. New ideas are risky. Or... they seem that way?

What if your new idea completely flops? What if you fail?

Look, I ordered these flowers from a company whose CEO had 12-hours to find a new way to keep her business afloat.

So, on this week's Loyalty Loop, we'll break down how she rose to the challenge and bravely embraced the constraints. I'll introduce you to the Scales of Risk. You'll learn how to peep-n-creep the competition.  

And, I'll show you what she uncovered that turned almost-certain failure into 90% growth in the middle of a global pandemic.

How did she do it?

Keep Watching...

How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)

This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.

Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

I have a theory: your advertising dollars aren't working.

How to Claw Back Your Creative Marketing Time

86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)

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First Last
Title
Company Name

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

All Everyone Was Talking About!

"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"

Philip Dolan

Chief Marketing Officer

CINC Systems

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jun
30

Kingston, Jamaica

Caribbean customer experience summit in Jamaica. It’s time to ditch the old playbook and design experiences people can’t wait to talk about.This Summit is where you’ll learn how.

Jul
26

Louisville, KY

Conference of the Independent Jewelers Organization (IJO).

Aug
13

Tucson, AZ

The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.

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