The One Principle That is Changing My Marketing!
Three years ago, I decided to launch a second business. It's a software tool for a very niche audience.
I've invested thousands of hours and over $100,000 in building and marketing the product. But it hasn't taken off - yet.
Don't stress. The tool is most likely not for you, and I'm not going to try and peddle it to you.
Instead, I've decided to take you behind the scenes while I apply the very same lessons I share with you each week. Will my insight deliver real-world results? Can we build an authentic Loyalty Loop experience?
So, this week on The Loyalty Loop, I've uncovered three principles in the most unlikely of stories.
It's got football (just in time for The Super Bowl.)
It's drowned in more intrigue than your half-time nachos have cheese.
It's even got a plot twist that proves these principles might work.
Most importantly, this story from 1985 has illuminated a few things I've failed to address in building my floundering side hustle.
Are they three things that might help you and your team?
Keep Watching...
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment
This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
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Great Impression!
"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"
Heather LeMoine
Marketing, Research Manager
North Dakota Government
Raised the Bar... Phenomenal Delivery
"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"
Juliana Slye
Founder, CEO, Chief Public Sector Strategist
GovBizResults
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
See Andrew Live & In-Person
See all of Andrew’s AppearancesLouisville, KY
Conference of the Independent Jewelers Organization (IJO).
Tucson, AZ
The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
Orlando, Florida
Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
