The One Principle That is Changing My Marketing!
Three years ago, I decided to launch a second business. It's a software tool for a very niche audience.
I've invested thousands of hours and over $100,000 in building and marketing the product. But it hasn't taken off - yet.
Don't stress. The tool is most likely not for you, and I'm not going to try and peddle it to you.
Instead, I've decided to take you behind the scenes while I apply the very same lessons I share with you each week. Will my insight deliver real-world results? Can we build an authentic Loyalty Loop experience?
So, this week on The Loyalty Loop, I've uncovered three principles in the most unlikely of stories.
It's got football (just in time for The Super Bowl.)
It's drowned in more intrigue than your half-time nachos have cheese.
It's even got a plot twist that proves these principles might work.
Most importantly, this story from 1985 has illuminated a few things I've failed to address in building my floundering side hustle.
Are they three things that might help you and your team?
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
How to Claw Back Your Creative Marketing Time
86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)
The Evolution of Social Media - and How to Cure Your FOMO!
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.
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Marketing, Research Manager
North Dakota Government
Raised the Bar... Phenomenal Delivery
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Founder, CEO, Chief Public Sector Strategist
GovBizResults
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Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
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Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
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Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
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Executive Director
CEO Council of Tampa Bay
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Texas Travel Summit is the premier conference for the Texas travel industry.
Miramar Beach, FL
Fall Focus is an exciting, informative conference held every year for our electric cooperative members.
Scottsdale, AZ
The premier conference for multi-location marketing leaders — where agentic AI meets local marketing at scale.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
