The One Principle That is Changing My Marketing!
Three years ago, I decided to launch a second business. It's a software tool for a very niche audience.
I've invested thousands of hours and over $100,000 in building and marketing the product. But it hasn't taken off - yet.
Don't stress. The tool is most likely not for you, and I'm not going to try and peddle it to you.
Instead, I've decided to take you behind the scenes while I apply the very same lessons I share with you each week. Will my insight deliver real-world results? Can we build an authentic Loyalty Loop experience?
So, this week on The Loyalty Loop, I've uncovered three principles in the most unlikely of stories.
It's got football (just in time for The Super Bowl.)
It's drowned in more intrigue than your half-time nachos have cheese.
It's even got a plot twist that proves these principles might work.
Most importantly, this story from 1985 has illuminated a few things I've failed to address in building my floundering side hustle.
Are they three things that might help you and your team?
Keep Watching...
The Evolution of Social Media - and How to Cure Your FOMO!
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.
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Title
Company Name
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
See Andrew Live & In-Person
See all of Andrew’s AppearancesSan Diego, CA
2026 Global marketing kickoff for the Trimble Transportation team.
Copenhagan, Denmark
Denmark's largest conference on Content Marketing. At the Clever Content Conference you will get the concrete models, tools and methods that work now – and that can be implemented as soon as you get home.
Orlando, FL
The NAFDMA Agritourism Convention & Expo is the premier event and expo for anyone in the agritourism industry including operators, owners and managers.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
