The One Principle That is Changing My Marketing!
Three years ago, I decided to launch a second business. It's a software tool for a very niche audience.
I've invested thousands of hours and over $100,000 in building and marketing the product. But it hasn't taken off - yet.
Don't stress. The tool is most likely not for you, and I'm not going to try and peddle it to you.
Instead, I've decided to take you behind the scenes while I apply the very same lessons I share with you each week. Will my insight deliver real-world results? Can we build an authentic Loyalty Loop experience?
So, this week on The Loyalty Loop, I've uncovered three principles in the most unlikely of stories.
It's got football (just in time for The Super Bowl.)
It's drowned in more intrigue than your half-time nachos have cheese.
It's even got a plot twist that proves these principles might work.
Most importantly, this story from 1985 has illuminated a few things I've failed to address in building my floundering side hustle.
Are they three things that might help you and your team?
Keep Watching...
Are you missing this simple marketing opportunity? (A Vodka Case Study)
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?
The Evolution of Social Media - and How to Cure Your FOMO!
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.
3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)
What if you attached an emoji to every interaction you have with your clients and customers? The Emoji Average would sum up your customer experience.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
