The Most Overrated Ad Buy (Part 3 of 4)
They say one kind of digital advertising delivers 10X the return of a display ad. But I'm skeptical, and maybe you should be too.
I've been pondering the subject of this week's Loyalty Loop for the last 1,437 miles.
Every July, we pack up the car and hit the highway to live on a boat for a few months. Nine bags of beef jerky later, we've arrived.
We've docked the boat at an industrial shipyard turned lifestyle center. They've transformed the grimy ironworks into luxury condos and the leaky dry docks into an extensive marina. There's a movie theater, grocery store, and the flagship Wahlburgers! (Bacon and cheese tater tots, anyone?)
Just 100 yards from the boat, there's a bocce court that I've commandeered to help illustrate my point.
So, on this week's Loyalty Loop, we'll break a tripod, play some lawn darts, and walk the docks as we try and get to the bottom of a deceivingly simple question: does advertising work?
Step aboard and find out what digital advertising is grossly overrated.
Keep Watching...
The Evolution of Social Media - and How to Cure Your FOMO!
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
How to Claw Back Your Creative Marketing Time
86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)
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Chief Marketing, Communications & Digital Officer
University of Miami
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Trimble Transportation
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MONIN Americas
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Executive Director
CEO Council of Tampa Bay
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CINC Systems
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Texas Travel Alliance
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See all of Andrew’s AppearancesKingston, Jamaica
Caribbean customer experience summit in Jamaica. It’s time to ditch the old playbook and design experiences people can’t wait to talk about.This Summit is where you’ll learn how.
Louisville, KY
Conference of the Independent Jewelers Organization (IJO).
Tucson, AZ
The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
