Email Marketing Secrets from Prince Damika!
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Don't you wish you wrote THAT email for your business?
Interestingly enough, Prince Damika's emails are mind-boggling long.
He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.
He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!
What's SilverTerrier's secret to success?
Superior storytelling.
Well, superior storytelling AND cybercrime.
And Damika's gig is up.
Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.
Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."
So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.
● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/
● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...
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This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
