The Loyalty Loop

Email Marketing Secrets from Prince Damika!

Don't you wish you wrote THAT email for your business?

Interestingly enough, Prince Damika's emails are mind-boggling long.

He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.

He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!

What's SilverTerrier's secret to success?

Superior storytelling.

Well, superior storytelling AND cybercrime.

And Damika's gig is up.

Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.

Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."

So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.

● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/

● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...

Keep Watching...

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Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

I have a theory: your advertising dollars aren't working.

How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)

Let's breakdown the two things you can do to get better creative meetings with more productive output!

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First Last
Title
Company Name

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

All Everyone Was Talking About!

"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"

Philip Dolan

Chief Marketing Officer

CINC Systems

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jul
26

Louisville, KY

Conference of the Independent Jewelers Organization (IJO).

Aug
13

Tucson, AZ

The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.

Aug
16

Orlando, Florida

Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.

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