The Loyalty Loop

Email Marketing Secrets from Prince Damika!

Don't you wish you wrote THAT email for your business?

Interestingly enough, Prince Damika's emails are mind-boggling long.

He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.

He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!

What's SilverTerrier's secret to success?

Superior storytelling.

Well, superior storytelling AND cybercrime.

And Damika's gig is up.

Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.

Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."

So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.

● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/

● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...

Keep Watching...

4 Ways to Create Higher Converting Landing Pages For B2B Businesses

Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!

10 effective brainstorming techniques for teams

Group brainstorming, if done properly, can promote creative thinking, bring a team together, and help you land on the perfect idea.

How to Claw Back Your Creative Marketing Time

86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)

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"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"

Heather LeMoine

Marketing, Research Manager

North Dakota Government

Raised the Bar... Phenomenal Delivery

"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"

Juliana Slye

Founder, CEO, Chief Public Sector Strategist

GovBizResults

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

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5

Fort Worth, TX

Texas Travel Summit is the premier conference for the Texas travel industry.

Oct
6

Miramar Beach, FL

Fall Focus is an exciting, informative conference held every year for our electric cooperative members.

Oct
14

Scottsdale, AZ

The premier conference for multi-location marketing leaders — where agentic AI meets local marketing at scale.

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