The Loyalty Loop

Email Marketing Secrets from Prince Damika!

Don't you wish you wrote THAT email for your business?

Interestingly enough, Prince Damika's emails are mind-boggling long.

He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.

He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!

What's SilverTerrier's secret to success?

Superior storytelling.

Well, superior storytelling AND cybercrime.

And Damika's gig is up.

Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.

Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."

So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.

● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/

● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...

Keep Watching...

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

Do Ads Really Work? (Part 4) What Happens When Your CEO Hates Ads!

Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?

4 Ways to Create Higher Converting Landing Pages For B2B Businesses

Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”

First Last
Title
Company Name

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

All Everyone Was Talking About!

"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"

Philip Dolan

Chief Marketing Officer

CINC Systems

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

Supermarketbank

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Mount Holyoke College

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

The Bozzuto Group

See Andrew Live & In-Person

See all of Andrew’s Appearances
Oct
6

Glastonbury, CT

An educational event designed to help financial advisors improve practice management and operational efficiency. I

Oct
22

Dallas, TX

Accelerate gathers Emerging Leaders in Foodservice Hospitality. It drives talent growth through access to a unique network, development and skill-building. Accelerate Conference will deliver a Competitive Edge that Matters for your Business. More than 1000 collective years of Business and Leadership Experience.

Oct
28

Denver, CO

This conference brings together communicators and energy services employees from cooperatives in the NM, WY, CO and NE service territory over two days to discuss the state of the industry, to get inspiration and to reconnect with colleagues.

Planning Your Next Event?

Let’s inspire your audience to act!
PUT YOUR DATE ON HOLD