The Loyalty Loop

How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)

📺  - Part 2 - How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission - https://youtu.be/vUiNiDSWlPg

Today, we're embarking on a four-part series inspired by the global pandemic. That's right, we're going to discover how a few people used the lockdown constraints they experienced as fuel to transform their businesses for the better. And we'll look at how we can embrace the constraints to fuel innovation, progress, and even focus - pandemic or not.

Look, it'd be great if we had a million great ideas and could execute on every one… but the truth is, if we want our teams to be more creative and generate better ideas - faster we need to do two things…

If you want the best output craft a simple, clear, and qualitative directive.

Now, contrary to popular belief… if you want to make the most of your team's creative powers, you cannot let them run wild.

Sure, you might end up with lots of good ideas, but that's not what you need. You need A SINGLE GREAT IDEA.

So, you must add constraints. Yep. Just ONE constraint can make a massive impact on your team's ability to craft a creative campaign or transform your business.

The simple act of adding a constraint transforms a creative brief into a challenge… it's a wager...

P.S. The subject of this week's Loyalty Loop has been in the news the past few days. (I'd already shot and edited this video when the news broke.) I thought long and hard about uploading this video and then decided that the concept I'm sharing is bigger than any single individual and I felt it important to share with you. So, here goes... this week's Loyalty Loop.

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I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

The benefits of remote work—for both employees and managers

In nearly every industry, employers and employees alike are benefiting from the advantages of remote work.

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Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

All Everyone Was Talking About!

"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"

Philip Dolan

Chief Marketing Officer

CINC Systems

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

Supermarketbank

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Mount Holyoke College

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

The Bozzuto Group

See Andrew Live & In-Person

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Denver, CO

This conference brings together communicators and energy services employees from cooperatives in the NM, WY, CO and NE service territory over two days to discuss the state of the industry, to get inspiration and to reconnect with colleagues.

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