The Loyalty Loop

How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)

📺  - Part 2 - How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission - https://youtu.be/vUiNiDSWlPg

Today, we're embarking on a four-part series inspired by the global pandemic. That's right, we're going to discover how a few people used the lockdown constraints they experienced as fuel to transform their businesses for the better. And we'll look at how we can embrace the constraints to fuel innovation, progress, and even focus - pandemic or not.

Look, it'd be great if we had a million great ideas and could execute on every one… but the truth is, if we want our teams to be more creative and generate better ideas - faster we need to do two things…

If you want the best output craft a simple, clear, and qualitative directive.

Now, contrary to popular belief… if you want to make the most of your team's creative powers, you cannot let them run wild.

Sure, you might end up with lots of good ideas, but that's not what you need. You need A SINGLE GREAT IDEA.

So, you must add constraints. Yep. Just ONE constraint can make a massive impact on your team's ability to craft a creative campaign or transform your business.

The simple act of adding a constraint transforms a creative brief into a challenge… it's a wager...

P.S. The subject of this week's Loyalty Loop has been in the news the past few days. (I'd already shot and edited this video when the news broke.) I thought long and hard about uploading this video and then decided that the concept I'm sharing is bigger than any single individual and I felt it important to share with you. So, here goes... this week's Loyalty Loop.

Keep Watching...

How to Make Change Fast! What We Can Learn From the Pandemic, Weight-Loss, and Two Entire Countries

Why 40% of Americans gained the Quarantine 15 while one country lost weight? (A theory about transformation and the three forces we need to make a change fast!)

The Most Overrated Ad Buy (Part 3 of 4)

They say one kind of digital advertising delivers 10X the return of a display ad. But I'm skeptical, and maybe you should be too.

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”

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Andrew Davis is the Real Deal!

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SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."

Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "

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THANK YOU

"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”

Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman

CEO

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