How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)
📺 - Part 2 - How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission - https://youtu.be/vUiNiDSWlPg
Today, we're embarking on a four-part series inspired by the global pandemic. That's right, we're going to discover how a few people used the lockdown constraints they experienced as fuel to transform their businesses for the better. And we'll look at how we can embrace the constraints to fuel innovation, progress, and even focus - pandemic or not.
Look, it'd be great if we had a million great ideas and could execute on every one… but the truth is, if we want our teams to be more creative and generate better ideas - faster we need to do two things…
If you want the best output craft a simple, clear, and qualitative directive.
Now, contrary to popular belief… if you want to make the most of your team's creative powers, you cannot let them run wild.
Sure, you might end up with lots of good ideas, but that's not what you need. You need A SINGLE GREAT IDEA.
So, you must add constraints. Yep. Just ONE constraint can make a massive impact on your team's ability to craft a creative campaign or transform your business.
The simple act of adding a constraint transforms a creative brief into a challenge… it's a wager...
P.S. The subject of this week's Loyalty Loop has been in the news the past few days. (I'd already shot and edited this video when the news broke.) I thought long and hard about uploading this video and then decided that the concept I'm sharing is bigger than any single individual and I felt it important to share with you. So, here goes... this week's Loyalty Loop.
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Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
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Chief Marketing Officer
CINC Systems
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Vice President of Operations
Texas Travel Alliance
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Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
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SVP, Marketing and Customer Engagement
The Bozzuto Group
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See all of Andrew’s AppearancesDallas, TX
Accelerate gathers Emerging Leaders in Foodservice Hospitality. It drives talent growth through access to a unique network, development and skill-building. Accelerate Conference will deliver a Competitive Edge that Matters for your Business. More than 1000 collective years of Business and Leadership Experience.
Denver, CO
This conference brings together communicators and energy services employees from cooperatives in the NM, WY, CO and NE service territory over two days to discuss the state of the industry, to get inspiration and to reconnect with colleagues.
Las Vegas, NV
If you're a writer who loves to create your own stories, wants to protect the worth of your work, and is looking for a group of supportive friends, then Author Nation is for you.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
