Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
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I saw him coming—the guy with a clipboard and a name tag. He made eye contact before I even started to cross the street.
"Hey, you two like checks?" he said in an English accent as my wife and I stepped up the curb on Austin's S. Congress Street.
"Huh?" I thought to myself.
"No thanks," I said, just as I'd planned from when he'd made eye contact.
What a weird opening line, right?
Checks? What the heck?
Moments later, I caught a glimpse of our reflection in a shop window.
Oh... CHECKS... I smiled.
In England, they call plaid "checks."
There we were, enjoying all of Austin's weirdness, wearing matching plaid shirts.
Elizabeth and I were Twinning.
Twinning is the accidental dressing or looking like your spouse, friends, family, or significant other.
Twinning is subconscious and unintentional.
Psychologists have proven that Twinning is more likely to occur the longer you're together. They call it "Couple Conformity."
(We're celebrating our 20th wedding anniversary this year, and yes, we find ourselves dressing alike all the time.)
So this week, I thought I'd share with you the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
The advice is counterintuitive. It's controversial, and it requires a deep understanding of how Twinning affects our thinking.
(BTW, if you have NOT recently started a new job or graduated from college, you may want to watch this video and then forward it to your latest teammate. I promise you'll thank me later.)
What's my simple advice?
Keep Watching...
Imprinting a Sense of Place on Your Brain
I spent three years crisscrossing America asking business owners what their town is known for.
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
See Andrew Live & In-Person
See all of Andrew’s AppearancesLas Vegas, NV
If you're a writer who loves to create your own stories, wants to protect the worth of your work, and is looking for a group of supportive friends, then Author Nation is for you.
Fort Lauderdale, FL
Annual conference for the American Landmark Apartments management team.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
