Imprinting a Sense of Place on Your Brain
The Best About Us Page in The World
The Story of Warsaw
The Tale of Two Vodkas
"What is your town known for?" I asked the volunteer at the visitor center.
She balked behind the leaflets for mountain bike tours, national parks, and kayak rentals.
"Um... we used to be a big logging town?" she said as if I knew the answer.
"What else are you known for?"
She smiled sheepishly and said, "Well, we're not proud of it, but we're the marijuana capital of America..."
She was right. This small California town was not proud of its booming illicit marijuana trade.
That's when a bagel shop, a creamery, a chocolatier, and a few dozen other businesses joined forces.
They decided to turn the subject of their shame into the cornerstone for a collective marketing plan.
And it worked.
This week, on the #LoyaltyLoop, I'll introduce you to the town that turned dense fog, freshwater, and the best weed in the country into marketing assets for the masses.
What's your town known for? Seriously. I want to know.
I spent three years crisscrossing America asking business owners and executives just like you what their town is known for.
Unfortunately, most of us don't have an answer designed to add value to our business. That's why I wrote Town INC.
Check out the book: https://www.akadrewdavis.com/town-inc
Keep Watching...
Does Advertising Really Work? The curious case of the Blank Ad! (Part One)
I have a theory: your advertising dollars aren't working.
Do Ads Really Work? (Part 4) What Happens When Your CEO Hates Ads!
Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
The One Thing Missing from Your About Us Page (And what can happen when you add it!)
There's one thing missing from your "About Us" page.
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Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
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Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
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"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
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Philip Dolan
Chief Marketing Officer
CINC Systems
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Jennifer Roush
Vice President of Operations
Texas Travel Alliance
See Andrew Live & In-Person
See all of Andrew’s AppearancesChatham, MA
A conference and networking event for individuals who lead, manage, or are involved in firms serving the luxury home design industry.
New Orleans, LA
Annual Conference for the Cit and Regional Magazine Association.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
