The Loyalty Loop

Imprinting a Sense of Place on Your Brain

The Best About Us Page in The World

https://youtu.be/UoYntwFdGZM

The Story of Warsaw

https://youtu.be/JmVX0ZVOH40

The Tale of Two Vodkas

https://youtu.be/2VNzOU8TBpw

"What is your town known for?" I asked the volunteer at the visitor center.

She balked behind the leaflets for mountain bike tours, national parks, and kayak rentals.

"Um... we used to be a big logging town?" she said as if I knew the answer.

"What else are you known for?"

She smiled sheepishly and said, "Well, we're not proud of it, but we're the marijuana capital of America..."

She was right. This small California town was not proud of its booming illicit marijuana trade.

That's when a bagel shop, a creamery, a chocolatier, and a few dozen other businesses joined forces.

They decided to turn the subject of their shame into the cornerstone for a collective marketing plan.

And it worked.

This week, on the #LoyaltyLoop, I'll introduce you to the town that turned dense fog, freshwater, and the best weed in the country into marketing assets for the masses.

What's your town known for? Seriously. I want to know.

I spent three years crisscrossing America asking business owners and executives just like you what their town is known for.

Unfortunately, most of us don't have an answer designed to add value to our business. That's why I wrote Town INC.

Check out the book: https://www.akadrewdavis.com/town-inc

Keep Watching...

10 effective brainstorming techniques for teams

Group brainstorming, if done properly, can promote creative thinking, bring a team together, and help you land on the perfect idea.

The Best "About Us" Page in the World! (And the amazing story behind it.)

This week, I decided to read you the best "About Us" page in the universe.

Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

I have a theory: your advertising dollars aren't working.

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Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Can’t wait to work with him again!

“Andrew’s energy and enthusiasm are contagious even for our audience of 100 CEOs. He ended the day with an excellent talk! Can’t wait to work with him again!”

Jim Schleckser

CEO

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jul
13

Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.

Jul
24

Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.

Aug
12

Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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