Two amazing customer service examples from one hotel

loyalty loop Jan 27, 2019

It is getting HOT in here, Loyalty Loopers!

But no worries, I'm not going to take off all my clothes (ha, made you look!). Instead, this week I’d like us all to take a deep dive into the refreshing story of how one hotel transformed my...

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How to Transform a Customer Experience into a Marketing Strategy

loyalty loop Jan 19, 2019

Here’s to a second “sawadee ka” from paradise, Loyalty Loopers!

We are kicking this week’s episode off in the sunny resort town of Phuket, Thailand, a place where relaxation, action, and intrigue go hand in hand. Bring your...

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How to differentiate your product or service!

loyalty loop Jan 11, 2019

Sawadee Krab, intrepid readers (a.k.a “hi” in Thai)!

This latest installment of the Loyalty Loop video series is coming to you from the vibrant streets of Bangkok, a city in which the spiritual and the physical go hand in hand....

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How to make your business stand out!

loyalty loop Jan 04, 2019

This episode of the Loyalty Loop is from a cemetery somewhere in Pennsylvania. This is where big, awesome, audacious marketing ideas go to die.

Last week on the Loyalty Loop, I invited you to ponder this: What is your client or customer's...

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Why we look and sound like our competition!

loyalty loop Oct 14, 2018

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over our unique value proposition.

We massage every word in our unique selling statements.

We conduct...

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How to Transform What You Market

loyalty loop Sep 21, 2018

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me...

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What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office...

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The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

The businesses that market in the place they do business, more than the business they do, were really, really successful. Not just the place, but the businesses themselves. It is June 14th.

Now, dates are very important in this episode of The...

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