In third grade, my wife, Elizabeth, was the president of the Journey fan club. I know this because anytime the first few notes of "Don't Stop Believin'" emanate from the car radio speakers she reminds me.
So, when I returned from an event in Toronto two weeks ago to tell my wife that Journey's hit song entranced an audience for forty-minutes, she was thrilled.
You read that right - 40 minutes!
How? Well, what the team at #Conex did might shock most event producers, but it blew away the audience of 700.
So, this week, I'm talking about two 1% Events that used music to heighten the emotion at their events 5000 miles apart.
What's the soundtrack for your event?
Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a new or unusual place and the magnificent weather.
Then spend three days locked in a generic ballroom or conference center.
There's nothing like a change of scenery to revitalize a weary conference attendee.
That's why when I arrived in sunny Orlando a few years ago for a corporate event I was shocked to find out where I'd be speaking.
You see, I'd been invited to be the opening keynote speaker the night before the three-day corporate retreat began.
When I asked the front desk which ballroom the dinner and keynote speech was in, they couldn't find it on the conference sheet.
After asking around the helpful front-desk attendant told me that the dinner was right there.
As I spun around to see where she was pointing, I could see the banquet tables and buffet being set up. Right outside the lobby was a spectacular pool and amazingly inviting...
For the next four week's we're exploring the power of building suspense around the events you produce.
This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!
What have you done to increase attendance at your social events?