Welcome to The Loyalty Loop

The businesses that market in the place they do business, more than the business they do, were really, really successful. Not just the place, but...

I travel a lot and I stay at a lot of hotels. I'm on the road about 125 or 150 days a year – that's 150 hotel nights so I know a lot about...

It goes something like this.

Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a...

Today you're going to learn how to capture your audience's attention in a noisy online world. It's actually a very simple principle I've used for...

This month, we’re exploring events that Raise. The. Stakes! Last week, we discussed the 1% Event that turned a game show into a massive...

This month, we’re exploring 1% Events that RAISE THE STAKES! Last week was about helping break-out speakers level-up their presentations.

...

99% of events we attend are the same. What about the other 1%? Every Tuesday I share another example of The 1% Event.

This month we are profiling...

This month we’ve been profiling amazing 1% Events that harness the unbelievably exciting power of Suspense.

Last week, we talked about the...

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked...

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This...

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the...