Welcome to The Loyalty Loop

Journey mapping is complicated but in this video, we’re going to break down an actual consumer journey.

Imagine that I’m a marketing...

What inspires us to buy?

Well, in last week’s episode of The Loyalty Loop, we talked about moments of inspiration.

There are actually three...

In this recent blog, What is a marketing funnel and why don't they work, I railed against the marketing and sales funnel.

It's antiquated, it's...

What's the difference between customer service and customer experience?

Whilst the answer is pretty simple, let's break it down so we truly...

I recently came across an amazing example of how one company gets better customer testimonials and reviews more often from more people.

It's...

Would you like more powerful reviews and testimonials from the people who use your products and services?

Often, there’s something missing...

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do....

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with...

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial...

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is,...

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to...

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy...