The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

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What happened to Jas? Text Messages & the Consumer Experience

loyalty loop Jun 08, 2018

I recently stayed at a hotel in Toronto that attempted to use text messages to evaluate my two nights at their establishment. However, the text messaging experience itself left a lot to be desired.

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