Welcome to The Loyalty Loop

Like so many others, I spent most of 2020 mired down in the modern struggles of a new reality.

Virtual events. Zoom calls. Webinars. Online...

Ah, that new car smell. Ah, yip, we finally bought a new car, actually bought it about a month ago, but we are not here to talk about our new car,...

There is a powerful force at work on every one of the customers you target and just understanding it can increase your margins, increase your...

My business revolves around conversation. Talking directly to clients, delivering keynote speeches and catching up with members of the audience...

Don’t you just love a good customer conversation? It’s the perfect opportunity to connect, to serve, to help, and yes, it’s your...

Chatbots are billed as one of THE hottest developments in marketing right now. Yup, by the end of the year we’ll all be using them, our sales...

Chatbots: they’re all the rage and according to the experts even those of you who haven’t embraced the tech yet will be using them by...

Hey Loyalty Loopers, I’d like you to try something for me.

Close your eyes for a moment and picture your ideal customer.

Easy, right?...

Less than half a second — that’s how long it took me to figure out how to get millions of people to switch from a big bank to a credit...

Who do you trust to look after your money?

You might remember that’s the question I asked you all a few weeks back. You see, I want to switch...

How do you turn a vaguely interested sign up into a super fan? Heck, how do you even get them on a sales call?

If you caught parts 1 and 2 of my...

What happens when you sign up for a free software trial, webinar, or demo?

If you caught last week’s episode of the Loyalty Loop you’ll...