What's missing from your customer journey | The magic question

loyalty loop Apr 03, 2019

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is, that even the best customer journey maps have a huge chunk missing. I’m going to address what...

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10 Best Marketing Books for 2019

loyalty loop Mar 27, 2019

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to countdown the 10 best marketing books every marketer should read.

These marketing books aren't all...

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How to keep your customers happier for longer

loyalty loop Mar 21, 2019

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy experiences. But what if you sell a product? How do you ensure that your product delivers a great...

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Experiential Marketing | What Is It and Why Does It Work?

loyalty loop Mar 13, 2019

In this week’s video I demonstrate this by flying 11,000 miles to show you exactly what experiential marketing looks like.

Let me introduce you to some people… Joe Nathan and Sanjay Gill and his wife, Mirabai Winford.

Now, here's...

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What is the marketing funnel and why don’t they work?

loyalty loop Mar 11, 2019

Let’s dive into marketing and sales funnels. I'm going to explain what they are, what's wrong with them, and uncover the simple trap that most businesses are falling into when it comes to funnels.

I'm also going to reveal the conspiracy...

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Why bad customer experiences make us happy! (And, why MEETING customer expectations isn't any better.)

Here's a paradox for you…. A bad experience can actually make us happier than an experience that meets our expectations. I know, surprising?!

We’re going to uncover why this paradox is true, why meeting or exceeding your customers'...

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Shooting The Loyalty Loop (Behind the Scenes) | Video Equipment & Pre-Production Process

loyalty loop Feb 21, 2019

I’ve had a lot of people asking me recently what gear I use to shoot the Loyalty Loop videos.

I wanted to give you a special behind the scenes look at not just the equipment I’m using, but the process I follow for shooting the videos.

...
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Customer Experience | What Is An Experience?

For more than a year I've been talking about creating loyalty loop experience and someone recently asked me this question: "Hey Drew, what exactly is an experience?"

It made me realize that I’ve never actually defined the word experience or...

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How to build a brand | Buy ads or create content?

loyalty loop Feb 01, 2019

Rub and dub dub, Loyalty Loopers! This week’s episode is fresher than fresh, and not just because I recorded it in my shower.

Now, I know that’s not the only reason you’re tuning in. You’re here because you want to know...

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Two amazing customer service examples from one hotel

loyalty loop Jan 27, 2019

It is getting HOT in here, Loyalty Loopers!

But no worries, I'm not going to take off all my clothes (ha, made you look!). Instead, this week I’d like us all to take a deep dive into the refreshing story of how one hotel transformed my...

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