Welcome to The Loyalty Loop

I've spent the last few weeks subscribing and unsubscribing to B2B email newsletters, looking for an excellent specimen to share with you.

Buried...

I know you'd like a few more high-quality leads.
Who wouldn't?

We'd all love a few more webinar registrants, ebook downloads, demo requests,...

Who says B2B is boring?

Every time I share a great marketing example from a B2C company, I immediately get this:

"Drew, that's great if you sell...

There's one word I hear marketing and sales executives in almost every conversation: engagement.

I'm sure you want to increase "engagement,"...

My niece Anabella helped me construct a TV out of a cardboard box. She and I agree it's pretty cool.

There's only one problem with our disposable...

I bet you're attending, hosting, or presenting a webinar or virtual event in the next thirty days.

How can I be so sure?

Well, if your inbox is...

Like so many others, I spent most of 2020 mired down in the modern struggles of a new reality.

Virtual events. Zoom calls. Webinars. Online...

Ah, that new car smell. Ah, yip, we finally bought a new car, actually bought it about a month ago, but we are not here to talk about our new car,...

There is a powerful force at work on every one of the customers you target and just understanding it can increase your margins, increase your...

My business revolves around conversation. Talking directly to clients, delivering keynote speeches and catching up with members of the audience...

Don’t you just love a good customer conversation? It’s the perfect opportunity to connect, to serve, to help, and yes, it’s your...

Chatbots are billed as one of THE hottest developments in marketing right now. Yup, by the end of the year we’ll all be using them, our sales...