In this recent blog, What is a marketing funnel and why don't they work, I railed against the marketing and sales funnel.

It's antiquated, it's old, it doesn't work, and a bunch of you, my loyal fans and followers and friends, asked me a ton of...

What's the difference between customer service and customer experience?

Whilst the answer is pretty simple, let's break it down so we truly understand where the nuances lie.

I filmed this episode of the #LoyaltyLoop from my garage. Why? Because...

I recently came across an amazing example of how one company gets better customer testimonials and reviews more often from more people.

It's elegantly simple and it's genius.

I'm sure you've ordered something from a third party seller on Amazon,...

Would you like more powerful reviews and testimonials from the people who use your products and services?

Often, there’s something missing from reviews and testimonials, and that’s emotion.

The reviews that are full of not just...

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do. And we did it by ordering a pizza from Domino's using their order tracker online.

We're going do the...

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with automated email sequences is that they feel like they've been written by a robot or cut and pasted from a...

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial intelligence to serve up customized personalized content to the next visitor to your website.

But here,...

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is, that even the best customer journey maps have a huge chunk missing. I’m going to address what...

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to countdown the 10 best marketing books every marketer should read.

These marketing books aren't all...

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy experiences. But what if you sell a product? How do you ensure that your product delivers a great...