You didn’t ask for it, but we’re dishing it out anyway.

Welcome, to Unsolicited Advice, where every week I dish out some marketing guidance to one unsuspecting target - whether they wanted it or not.

This week, I'm looking at...

Drew Davis shares his message to the Class of 2018!

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

I recently stayed at a hotel in Toronto that attempted to use text messages to evaluate my two nights at their establishment. However, the text messaging experience itself left a lot to be desired.

It goes something like this.

Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a new or unusual place and the magnificent weather.
Then spend three days locked in a generic ballroom...

This week Drew Davis highlights a 1% Event that doesn’t mind if you skip their keynote address...just as long as you're in a one-on-one meeting...hmm?

Why would this Event Producer promote a lacking attendance for their expensive Keynote...

This month, we’re exploring events that Raise. The. Stakes! Last week, we discussed the 1% Event that turned a game show into a massive draw for the audience.

This week we're exploring the 1% Event that changed the way they...

This month, we’re exploring 1% Events that RAISE THE STAKES! Last week was about helping break-out speakers level-up their presentations.

This week, find out how an amazing European event marries Shark Tank with Marketing concepts.

What did...

99% of events we attend are the same. What about the other 1%? Every Tuesday I share another example of The 1% Event.

This month we are profiling amazing 1% Events that RAISE. THE. STAKES.

Sometimes your event will have multiple speakers...