This week Drew Davis highlights a 1% Event that doesn’t mind if you skip their keynote address...just as long as you're in a one-on-one meeting...hmm?

Why would this Event Producer promote a lacking attendance for their expensive Keynote...

This month, we’re exploring events that Raise. The. Stakes! Last week, we discussed the 1% Event that turned a game show into a massive draw for the audience.

This week we're exploring the 1% Event that changed the way they...

This month, we’re exploring 1% Events that RAISE THE STAKES! Last week was about helping break-out speakers level-up their presentations.

This week, find out how an amazing European event marries Shark Tank with Marketing concepts.

What did...

99% of events we attend are the same. What about the other 1%? Every Tuesday I share another example of The 1% Event.

This month we are profiling amazing 1% Events that RAISE. THE. STAKES.

Sometimes your event will have multiple speakers...

This month we’ve been profiling amazing 1% Events that harness the unbelievably exciting power of Suspense.

Last week, we talked about the Mystery Deal...and this week….it's all about the Mystery Guest!

Learn how to build event...

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!

What...

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an amazing job using one color to brand their event.

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to confidentiality.

A Secret Society of International Agency Executives

There’s a secret global...