For more than a year I've been talking about creating loyalty loop experience and someone recently asked me this question: "Hey Drew, what exactly is an experience?"

It made me realize that I’ve never actually defined the word experience or...

Rub and dub dub, Loyalty Loopers! This week’s episode is fresher than fresh, and not just because I recorded it in my shower.

Now, I know that’s not the only reason you’re tuning in. You’re here because you want to know...

It is getting HOT in here, Loyalty Loopers!

But no worries, I'm not going to take off all my clothes (ha, made you look!). Instead, this week I’d like us all to take a deep dive into the refreshing story of how one hotel transformed my...

Here’s to a second “sawadee ka” from paradise, Loyalty Loopers!

We are kicking this week’s episode off in the sunny resort town of Phuket, Thailand, a place where relaxation, action, and intrigue go hand in hand. Bring your...

Sawadee Krab, intrepid readers (a.k.a “hi” in Thai)!

This latest installment of the Loyalty Loop video series is coming to you from the vibrant streets of Bangkok, a city in which the spiritual and the physical go hand in hand....

 Greetings from the Great Beyond, my Loyalty Loopers!

This is the voice of Marketing Future talking, and I’m here to help you change your ways so those brilliant ideas don’t make it out of your mind only to wind up straight in the...

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over our unique value proposition.

We massage every word in our unique selling statements.

We conduct...

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me...

In third grade, my wife, Elizabeth, was the president of the Journey fan club. I know this because anytime the first few notes of "Don't Stop Believin'" emanate from the car radio speakers she reminds me.

So, when I returned from an event in...

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office...