Books Speaking Topics Blog Meet Drew Press Kit Recent Press PUT A DATE ON HOLD

ANDREW DAVIS

BLOG

Who is NOT your customer... and why it's more important than who is

loyalty loop Feb 26, 2020

Hey Loyalty Loopers, I’d like you to try something for me.

Close your eyes for a moment and picture your ideal customer.

Easy, right? You’ve spent God only knows how many hours conjuring your client avatar — you know their name,...

Continue Reading...

Why your website isn't speaking your prospects' language!

loyalty loop Feb 19, 2020

Less than half a second — that’s how long it took me to figure out how to get millions of people to switch from a big bank to a credit union.

Now, that could be because I’m a bona fide marketing genius…or it could just be...

Continue Reading...

Website competition | Are you losing out to yours?

loyalty loop Feb 12, 2020

Who do you trust to look after your money?

You might remember that’s the question I asked you all a few weeks back. You see, I want to switch banks and the whole process tends to be such a pain in the ass I want to make sure I make the right...

Continue Reading...

Marketing Makeover | Part 3

loyalty loop Feb 05, 2020

How do you turn a vaguely interested sign up into a super fan? Heck, how do you even get them on a sales call?

If you caught parts 1 and 2 of my real-life marketing makeover, you’ll know those are the questions our two guinea pigs, Courtney...

Continue Reading...

Marketing Makeover | Part 2

loyalty loop Jan 29, 2020

What happens when you sign up for a free software trial, webinar, or demo?

If you caught last week’s episode of the Loyalty Loop you’ll know that signing up for anything means you’ll be hit with a ton of follow up emails, mostly...

Continue Reading...

Marketing Makeover | Part 1

loyalty loop Jan 22, 2020

You know what’s going to happen as soon as you sign up for a free software trial, demo, or webinar, right? You’re going to get hit with at least a hundred emails and a dozen phone calls from eager marketers, all desperate to talk you...

Continue Reading...

Most talked about marketing campaigns | Brilliant or stupid?

loyalty loop Jan 15, 2020

Ever watch an ad and find yourself thinking, “huh?”, even though you know all of your buddies love it? Or absolutely cracking up at a “genius” marketing campaign only to find the rest of the world up in arms about it?

All...

Continue Reading...

The latest trends in customer experience | Big trends, old ideas

loyalty loop Jan 09, 2020

I’ve had a good look in my crystal ball and when it comes to the evolution of customer experience, I reckon one trend in particular is going to dominate this year: personalization.

But here’s the interesting thing: this isn’t a...

Continue Reading...

The art of the trigger question

loyalty loop Dec 11, 2019

What’s your customer’s trigger question? We all think we know the answer to this one — it’s whatever they typed into Google before they were directed to your site, right?

Well, not so much. You see, the real trigger...

Continue Reading...

Are you blaming your consumer for your own bad business practices?

loyalty loop Dec 04, 2019

Do any of these sound familiar?

“Consumers demand free shipping these days and it’s killin’ us.”

“Customers today just want a cheap product. In an Amazon world we gotta reduce our prices if we want to compete.”

...
Continue Reading...
1 2 3 4 5 6 7 8
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.