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The Loyalty Loop

Revenue generating concepts, ideas, and examples for strategic-thinking executives.

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The Mystery Destination and the Power of Suspense Feb 28, 2018

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This...

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The Mystery Mixer and the Power of Building Suspense at an Event Feb 21, 2018

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the...

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What is public relations and how does it work? Let's break it down! Jan 30, 2018

Today, on The Loyalty Loop, we go for a bike ride in Amsterdam. We talk to a guy on a boat. And we do some rope and rock PowerPoint. Why? Because...

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The Power of Color - A 1% Event Jan 16, 2018

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an...

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The Consumer Journey | How it really works! Jan 15, 2018

Today I'm going to show you how I ended up spending over $200 dollars on stuff at Michaels, and why it matters to every modern marketer in the...

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The Super-Secret Society & The Power of an NDA Jan 09, 2018

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to...

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The Loyalty Loop | The Journey Begins Jan 08, 2018

This letter, the letter that I'm holding in my hand right now (see video below) is a glowing example of one of the most ubiquitous problems in...

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Event Openings: Shock & Awe Jan 02, 2018

I don't speak Dutch, but as Annemarie Steen opened Content Marketing Fast Forward in Amsterdam, I didn't need to speak her language to know one...

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Ballrooms Are Boring: An Event That Looks Different IS Different Dec 19, 2017

By Andrew Davis

As the particularly unhelpful taxi driver pulled away, I was screwed.

"There's no way this is where I'm speaking," I said out loud....

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ABOUT ANDREW DAVIS

Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Imprinting a Sense of Place on Your Brain

Sep 02, 2021

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