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The Mystery Guest: How To Keep Attendees Riveted ALL day!

This month we’ve been profiling amazing 1% Events that harness the unbelievably exciting power of Suspense.

Last week, we talked about the Mystery Deal...and this week….it's all about the Mystery Guest!

Learn how to build event...

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The Mystery Deal

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

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The Mystery Destination and the Power of Suspense

 

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

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The Mystery Mixer and the Power of Building Suspense at an Event

1% event event attendance Feb 21, 2018
 

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!

What...

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What is public relations and how does it work? Let's break it down!

loyalty loop Jan 30, 2018

Today, on The Loyalty Loop, we go for a bike ride in Amsterdam. We talk to a guy on a boat. And we do some rope and rock PowerPoint. Why? Because this week we're exploring how PR really works.

Or does it? All of that, and some advice on how you...

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The Power of Color - A 1% Event

event branding Jan 16, 2018
 

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an amazing job using one color to brand their event.

 

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The Consumer Journey | How it really works!

loyalty loop Jan 15, 2018

Today I'm going to show you how I ended up spending over $200 dollars on stuff at Michaels, and why it matters to every modern marketer in the world.

In my last video, we talked about in that first video are Moments of Inspiration, M-O-Is....

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The Super-Secret Society & The Power of an NDA

attendee Jan 09, 2018

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to confidentiality.

A Secret Society of International Agency Executives

There’s a secret global...

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The Loyalty Loop | The Journey Begins

loyalty loop Jan 08, 2018

This letter, the letter that I'm holding in my hand right now (see video below) is a glowing example of one of the most ubiquitous problems in modern marketing today.

What problem is that? The problem is the left hand has no idea what the right...

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Event Openings: Shock & Awe

event opens Jan 02, 2018

I don't speak Dutch, but as Annemarie Steen opened Content Marketing Fast Forward in Amsterdam, I didn't need to speak her language to know one thing: I was shocked.

As the event's emcee, it's Annemarie's job to get the whole room fired-up. It's...

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