The Soundtrack of Your Event - #Conex & Marca Chile - The 1% Event

1% event Sep 02, 2018

In third grade, my wife, Elizabeth, was the president of the Journey fan club. I know this because anytime the first few notes of "Don't Stop Believin'" emanate from the car radio speakers she reminds me.

So, when I returned from an event in Toronto two weeks ago to tell my wife that Journey's hit song entranced an audience for forty-minutes, she was thrilled.

You read that right - 40 minutes!

How? Well, what the team at #Conex did might shock most event producers, but it blew away the audience of 700.

So, this week, I'm talking about two 1% Events that used music to heighten the emotion at their events 5000 miles apart.

What's the soundtrack for your event?

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What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office like a Patagonian Puma working on my keynote speech for the most significant marketing event of the year (which starts on Tuesday.)

I haven't forgotten about you, my Loyalty Loop friends. In the last six weeks, I've been asking business people all over the world one question: "what makes you, your company, your products, or your services different?"

And the answers are disappointing. Why?

Well, I'm going to need a map, some Chilean laundry detergent, un poquito de español and a winter coat to try tackle the answer.

Recently I talked about the marketer's curse, the curse that you're too close to the industry to actually differentiate yourself.

You get sucked in to all the industry messaging instead of worrying about your customers and...

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Unsolicited Advice: To the Zero-Second-Pop-Up People...

un:solicited advice Aug 09, 2018

You didn’t ask for it, but we’re dishing it out anyway.

Welcome, to Unsolicited Advice, where every week I dish out some marketing guidance to one unsuspecting target - whether they wanted it or not.

This week, I'm looking at you... 0-second pop-up people!


Dear Zero-Second-Pop-Up-People,

I just got here. So no. I don't want to subscribe. (And FYI, I can't find the button to close your annoying pop-up.) So I'm leaving.

That tweet you composed was compelling enough to click. The headline looked good, and I am interested in reading your stuff. But why would I commit to getting your "weekly round-up" email before I've even consumed your content?

Maybe you should give me a chance to see that compelling article your pop-up is hiding? The truth is you have to earn my trust to get my email address. Instead of building my confidence, your annoying pop-up is instantly undermining it.

Imagine if you walked into my office and before you have an opportunity to shake my...

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The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how he did it on the #LoyaltyLoop!

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

The businesses that market in the place they do business, more than the business they do, were really, really successful. Not just the place, but the businesses themselves. It is June 14th.

Now, dates are very important in this episode of The Loyalty Loop. Because we're going to explore the power of anticipation...


The businesses that market in the place they do business, more than the business they do, were really, really successful. Not just the place, but the businesses themselves. It is June 14th.

Now, dates are very important in this episode of The Loyalty Loop. Because we're going to explore the power of anticipation. Your ability to build suspense. And we're going to do it with a box.

The mystery box

I'm going to tell you what I've been up to in the last 10 days…

It all started before I left for Houston. In fact, it all started before I left for Lambertville, New Jersey. For weeks, I've actually been doing research into mystery boxes.

Now if you're not familiar...

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What happened to Jas? | Text messages & the consumer experience

loyalty loop Jun 08, 2018

I travel a lot and I stay at a lot of hotels. I'm on the road about 125 or 150 days a year – that's 150 hotel nights so I know a lot about hotels.

I want to share with you a couple of text messages I got on my phone from one particular hotel, and explain what these text messages have to do with the consumer experience.

My experience in Toronto

I had checked in to the Toronto Hilton Airport Hotel for an event which I was speaking at. Shortly after I checked in, I got a text message from Viki welcoming me to the hotel – Viki was the woman who checked me in so I thought this was a nice customer experience.

The next morning, I got a text message from someone else at the hotel: “Just checking in. How is your stay going so far? Feel free to reply back with a one through 10, 10 being excellent. Have a great day, Jas.”

I responded with the following: “Maybe a six?” By the way it does have the question mark. Maybe a six? And here's what Jas says:...

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Embrace the Place - The 1% Event

1% event ballrooms venues Apr 18, 2018

It goes something like this.

Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a new or unusual place and the magnificent weather.
Then spend three days locked in a generic ballroom or conference center.

There's nothing like a change of scenery to revitalize a weary conference attendee.

That's why when I arrived in sunny Orlando a few years ago for a corporate event I was shocked to find out where I'd be speaking.

You see, I'd been invited to be the opening keynote speaker the night before the three-day corporate retreat began.

When I asked the front desk which ballroom the dinner and keynote speech was in, they couldn't find it on the conference sheet.

After asking around the helpful front-desk attendant told me that the dinner was right there.

As I spun around to see where she was pointing, I could see the banquet tables and buffet being set up. Right outside the lobby was a spectacular pool and amazingly inviting...

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The 1% Event - Skip the Keynote!

This week Drew Davis highlights a 1% Event that doesn’t mind if you skip their keynote address...just as long as you're in a one-on-one meeting...hmm?

Why would this Event Producer promote a lacking attendance for their expensive Keynote speaker?!

Find out more on The 1% Event!

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How to earn attention in a noisy online world | Marketing using the Curiosity Gap

loyalty loop Apr 06, 2018

Today you're going to learn how to capture your audience's attention in a noisy online world. It's actually a very simple principle I've used for decades, writing for television networks like NBC, CNN, CBS, and MTV.

And it's the very same concept that's help build some of the most successful online content platforms in the world.

Now I should warn you, this simple concept can be used to earn your audience's attention and build trust, but the very same psychological phenomenon you'll leverage can be used to do the complete opposite... to destroy your audience's trust over time.

I'm going to show you how it works, the psychological phenomenon it's based on, and even reveal to you the one online platform that's created a generation of content skeptics.

An experiment in curiosity

Here's the deal, a couple of years ago, a psychologist decided to run a very interesting experiment. What he decided to do was post a trivia question like this at the bottom of the stairs in an office building...

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