This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!

What...

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an amazing job using one color to brand their event.

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to confidentiality.

A Secret Society of International Agency Executives

There’s a secret global...

I don't speak Dutch, but as Annemarie Steen opened Content Marketing Fast Forward in Amsterdam, I didn't need to speak her language to know one thing: I was shocked.

As the event's emcee, it's Annemarie's job to get the whole room fired-up. It's...

^{By Andrew Davis}

As the particularly unhelpful taxi driver pulled away, I was screwed.

"There's no way this is where I'm speaking," I said out loud.
I was two hours early for the Branded Content Event, and the parking lot was empty.

I've spoken in...