Welcome to The Loyalty Loop

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy...

In this week’s video I demonstrate this by flying 11,000 miles to show you exactly what experiential marketing looks like.

Let me introduce...

Let’s dive into marketing and sales funnels. I'm going to explain what they are, what's wrong with them, and uncover the simple trap that...

Here's a paradox for you…. A bad experience can actually make us happier than an experience that meets our expectations. I know,...

I’ve had a lot of people asking me recently what gear I use to shoot the Loyalty Loop videos.

I wanted to give you a special behind the...

For more than a year I've been talking about creating loyalty loop experience and someone recently asked me this question: "Hey Drew, what exactly...

Rub and dub dub, Loyalty Loopers! This week’s episode is fresher than fresh, and not just because I recorded it in my shower.

Now, I know...

We're going to dive into one of the things that bothers me most about staying at resorts and hotels, and that's their text message strategy, you...

Here’s to a second “sawadee ka” from paradise, Loyalty Loopers!

We are kicking this week’s episode off in the sunny resort...

Sawadee Krab, intrepid readers (a.k.a “hi” in Thai)!

This latest installment of the Loyalty Loop video series is coming to you from the...

This episode of the Loyalty Loop is from a cemetery somewhere in Pennsylvania. This is where big, awesome, audacious marketing ideas go to...

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over...