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Revenue generating concepts, ideas, and examples for strategic-thinking executives.

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The NEW funnel | The consumer journey reinvented Jun 05, 2019

In this recent blog, What is a marketing funnel and why don't they work, I railed against the marketing and sales funnel.

It's antiquated, it's...

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The Difference Between Customer Service & Customer Experience May 15, 2019

What's the difference between customer service and customer experience?

Whilst the answer is pretty simple, let's break it down so we truly...

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How to ask for reviews or testimonials May 08, 2019

I recently came across an amazing example of how one company gets better customer testimonials and reviews more often from more people.

It's...

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How to get the best testimonials and reviews May 01, 2019

Would you like more powerful reviews and testimonials from the people who use your products and services?

Often, there’s something missing...

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How to increase customer satisfaction and sales Apr 24, 2019

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do....

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What's missing from your marketing automation Apr 17, 2019

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with...

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Marketing personalization | How to humanize your brand Apr 10, 2019

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial...

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What's missing from your customer journey | The magic question Apr 03, 2019

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is,...

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10 Best Marketing Books for 2019 Mar 27, 2019

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to...

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How to keep your customers happier for longer Mar 21, 2019

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy...

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Experiential Marketing | What Is It and Why Does It Work? Mar 13, 2019

In this week’s video I demonstrate this by flying 11,000 miles to show you exactly what experiential marketing looks like.

Let me introduce...

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What is the marketing funnel and why don’t they work? Mar 11, 2019

Let’s dive into marketing and sales funnels. I'm going to explain what they are, what's wrong with them, and uncover the simple trap that...

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ABOUT ANDREW DAVIS

Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Break Stuff - 10 Great Marketing Minds and $10,000 For a Good Cause

Apr 29, 2021

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