The Mystery Deal

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

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The Mystery Destination and the Power of Suspense

 

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

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The Mystery Mixer and the Power of Building Suspense at an Event

1% event event attendance Feb 21, 2018
 

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!

What...

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The Power of Color - A 1% Event

event branding Jan 16, 2018
 

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an amazing job using one color to brand their event.

 

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The Super-Secret Society & The Power of an NDA

attendee Jan 09, 2018

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to confidentiality.

A Secret Society of International Agency Executives

There’s a secret global...

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Event Openings: Shock & Awe

event opens Jan 02, 2018

I don't speak Dutch, but as Annemarie Steen opened Content Marketing Fast Forward in Amsterdam, I didn't need to speak her language to know one thing: I was shocked.

As the event's emcee, it's Annemarie's job to get the whole room fired-up. It's...

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Ballrooms Are Boring: An Event That Looks Different IS Different

venue Dec 19, 2017

By Andrew Davis

As the particularly unhelpful taxi driver pulled away, I was screwed.

"There's no way this is where I'm speaking," I said out loud.
I was two hours early for the Branded Content Event, and the parking lot was empty.

I've spoken in...

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