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ANDREW DAVIS

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How to increase customer satisfaction and sales

loyalty loop Apr 24, 2019

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do. And we did it by ordering a pizza from Domino's using their order tracker online.

We're going do the...

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What's missing from your marketing automation

unsolicited advice Apr 17, 2019

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with automated email sequences is that they feel like they've been written by a robot or cut and pasted from a...

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Marketing personalization | How to humanize your brand

loyalty loop Apr 10, 2019

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial intelligence to serve up customized personalized content to the next visitor to your website.

But here,...

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What's missing from your customer journey | The magic question

loyalty loop Apr 03, 2019

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is, that even the best customer journey maps have a huge chunk missing. I’m going to address what...

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10 Best Marketing Books for 2019

loyalty loop Mar 27, 2019

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to countdown the 10 best marketing books every marketer should read.

These marketing books aren't all...

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How to keep your customers happier for longer

loyalty loop Mar 21, 2019

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy experiences. But what if you sell a product? How do you ensure that your product delivers a great...

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Experiential Marketing | What Is It and Why Does It Work?

loyalty loop Mar 13, 2019

In this week’s video I demonstrate this by flying 11,000 miles to show you exactly what experiential marketing looks like.

Let me introduce you to some people… Joe Nathan and Sanjay Gill and his wife, Mirabai Winford.

Now, here's...

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What is the marketing funnel and why don’t they work?

loyalty loop Mar 11, 2019

Let’s dive into marketing and sales funnels. I'm going to explain what they are, what's wrong with them, and uncover the simple trap that most businesses are falling into when it comes to funnels.

I'm also going to reveal the conspiracy...

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Why bad customer experiences make us happy! (And, why MEETING customer expectations isn't any better.)

Here's a paradox for you…. A bad experience can actually make us happier than an experience that meets our expectations. I know, surprising?!

We’re going to uncover why this paradox is true, why meeting or exceeding your customers'...

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Shooting The Loyalty Loop (Behind the Scenes) | Video Equipment & Pre-Production Process

loyalty loop Feb 21, 2019

I’ve had a lot of people asking me recently what gear I use to shoot the Loyalty Loop videos.

I wanted to give you a special behind the scenes look at not just the equipment I’m using, but the process I follow for shooting the videos.

...
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