How to differentiate your product or service!

loyalty loop Jan 11, 2019

Sawadee Krab, intrepid readers (a.k.a “hi” in Thai)!

This latest installment of the Loyalty Loop video series is coming to you from the vibrant streets of Bangkok, a city in which the spiritual and the physical go hand in hand....

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How to make your business stand out!

loyalty loop Jan 04, 2019

 Greetings from the Great Beyond, my Loyalty Loopers!

This is the voice of Marketing Future talking, and I’m here to help you change your ways so those brilliant ideas don’t make it out of your mind only to wind up straight in the...

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Why we look and sound like our competition!

loyalty loop Oct 14, 2018

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over our unique value proposition.

We massage every word in our unique selling statements.

We conduct...

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How to Transform What You Market

loyalty loop Sep 21, 2018

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me...

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The Soundtrack of Your Event - #Conex & Marca Chile - The 1% Event

1% event Sep 02, 2018

In third grade, my wife, Elizabeth, was the president of the Journey fan club. I know this because anytime the first few notes of "Don't Stop Believin'" emanate from the car radio speakers she reminds me.

So, when I returned from an event in...

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What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office...

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Unsolicited Advice: To the Zero-Second-Pop-Up People...

un:solicited advice Aug 09, 2018

You didn’t ask for it, but we’re dishing it out anyway.

Welcome, to Unsolicited Advice, where every week I dish out some marketing guidance to one unsuspecting target - whether they wanted it or not.

This week, I'm looking at...

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The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

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