The 1% Event - Skip the Keynote!

This week Drew Davis highlights a 1% Event that doesn’t mind if you skip their keynote address...just as long as you're in a one-on-one meeting...hmm?

Why would this Event Producer promote a lacking attendance for their expensive Keynote...

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The Sponsor Matchmaker - The 1% Event

This month, we’re exploring events that Raise. The. Stakes! Last week, we discussed the 1% Event that turned a game show into a massive draw for the audience.

This week we're exploring the 1% Event that changed the way they...

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Game Show Ideas for Events: The Live Pitch - The 1% Event

This month, we’re exploring 1% Events that RAISE THE STAKES! Last week was about helping break-out speakers level-up their presentations.

This week, find out how an amazing European event marries Shark Tank with Marketing concepts.

What did...

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How to Level-Up Your Breakout Session Speakers - The 1% Event

99% of events we attend are the same. What about the other 1%? Every Tuesday I share another example of The 1% Event.

This month we are profiling amazing 1% Events that RAISE. THE. STAKES.

Sometimes your event will have multiple speakers...

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The Mystery Guest: How To Keep Attendees Riveted ALL day!

This month we’ve been profiling amazing 1% Events that harness the unbelievably exciting power of Suspense.

Last week, we talked about the Mystery Deal...and this week….it's all about the Mystery Guest!

Learn how to build event...

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The Mystery Deal

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

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The Mystery Destination and the Power of Suspense

 

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

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The Mystery Mixer and the Power of Building Suspense at an Event

1% event event attendance Feb 21, 2018
 

For the next four week's we're exploring the power of building suspense around the events you produce.

This week's 1% event is all about the Mystery Mixer and the amazing impact it had on optional event attendance for an evening social event!

What...

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The Power of Color - A 1% Event

event branding Jan 16, 2018
 

Every September, I pack up everything Orange I own and take it with me to an event in Cleveland, Ohio.

Why? Because this 1% Event has done an amazing job using one color to brand their event.

 

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The Super-Secret Society & The Power of an NDA

attendee Jan 09, 2018

DISCLAIMER: Many of the names in this article have been redacted to protect the confidential nature of a society of agency executives sworn to confidentiality.

A Secret Society of International Agency Executives

There’s a secret global...

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