Your customer experience surveys are broken

loyalty loop Oct 16, 2019

I’m packing again! You know I travel a lot. And for the last few weeks, I’ve been going through every single airport looking for one special thing.

And guess what? I found it. Finally, in the Seattle airport.

I’m going to show...

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How to re-engage your cold leads

loyalty loop Oct 09, 2019

Over-thinking our email reach — it happens to the best of us, right?

Numbers-wise your email list is looking pretty healthy but as soon as you dig a bit deeper you find that it’s full of leads that have gone dark on you. So you freak...

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How to sell your big ideas: The Chuck Norris formula

loyalty loop Oct 07, 2019

How do you sell your ideas?

This week I’ve had two separate people, at two separate events ask me the same question: “I love this Loyalty Loop stuff but how do I convince my boss/my company/my CEO to invest in great experiences?”...

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3 steps to create a great customer experience every time

loyalty loop Sep 25, 2019

So you want to provide great customer service… well, sure, there’s a handbook for that.

It’s full of dos and don’ts, ideas, and suggestions. It’s packed with things we should and shouldn’t do when we’re...

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What do you want your customers to do next?

loyalty loop Sep 18, 2019

It’s mailbag time — oh yeah! One of the perks of traveling so much is that I have a ton of cool stuff to open up when I get back.

So today I’m going to go through some of the promotional boxes I’ve been sent and show you...

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How to delight customers with reverse personalization

loyalty loop Sep 11, 2019

Are your customers delighted with you? Hopefully! But there’s always room for improvement, right?

In this week’s Loyalty Loop I’m coming at you from right here in the middle of downtown Boston and we’re going to look at...

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How to Create a Consumer Journey Map (The Easy Way) | Part 2

loyalty loop Sep 04, 2019

This week we’re going to break down exactly how to interrupt the consumer journey and create the perfect Loyalty Loop experience. And we're gonna do it with the help of a slinky... Yup, a slinky.

Who remembers when we mapped an entire...

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What do your customers say when they refer you?

loyalty loop Aug 03, 2019

How do your current clients and customers refer you? What do they actually say when they're recommending that someone work with you? Do you know?

How do your current clients and customers refer you? What do they...

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How to Create a Consumer Journey Map (The Easy Way) | Part 1

loyalty loop Jun 26, 2019

Journey mapping is complicated but in this video, we’re going to break down an actual consumer journey.

Imagine that I’m a marketing person from a company called Proposify – a company that helps you create awesome-looking,...

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What makes us (and our customers) buy? | Moments of inspiration

loyalty loop Jun 12, 2019

What inspires us to buy?

Well, in last week’s episode of The Loyalty Loop, we talked about moments of inspiration.

There are actually three types of moments of inspiration, three big categories that send people on a journey they never...

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