How to Create a Consumer Journey Map (The Easy Way) | Part 1

loyalty loop Jun 26, 2019

Journey mapping is complicated but in this video, we’re going to break down an actual consumer journey.

Imagine that I’m a marketing person from a company called Proposify – a company that helps you create awesome-looking,...

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What makes us (and our customers) buy? | Moments of Inspiration

loyalty loop Jun 12, 2019

What inspires us to buy?

Well, in last week’s episode of The Loyalty Loop, we talked about moments of inspiration.

There are actually three types of moments of inspiration, three big categories that send people on a journey they never...

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The NEW funnel | The consumer journey reinvented

loyalty loop Jun 05, 2019

In this recent blog, What is a marketing funnel and why don't they work, I railed against the marketing and sales funnel.

It's antiquated, it's old, it doesn't work, and a bunch of you, my loyal fans and followers and friends, asked me a ton of...

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The Difference Between Customer Service & Customer Experience

loyalty loop May 15, 2019

What's the difference between customer service and customer experience?

Whilst the answer is pretty simple, let's break it down so we truly understand where the nuances lie.

I filmed this episode of the #LoyaltyLoop from my garage. Why? Because...

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How to ask for reviews or testimonials

loyalty loop May 08, 2019

I recently came across an amazing example of how one company gets better customer testimonials and reviews more often from more people.

It's elegantly simple and it's genius.

I'm sure you've ordered something from a third party seller on Amazon,...

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How to get the best testimonials and reviews

loyalty loop May 01, 2019

Would you like more powerful reviews and testimonials from the people who use your products and services?

Often, there’s something missing from reviews and testimonials, and that’s emotion.

The reviews that are full of not just...

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How to increase customer satisfaction and sales

loyalty loop Apr 24, 2019

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do. And we did it by ordering a pizza from Domino's using their order tracker online.

We're going do the...

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What's missing from your marketing automation

unsolicited advice Apr 17, 2019

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with automated email sequences is that they feel like they've been written by a robot or cut and pasted from a...

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Marketing personalization | How to humanize your brand

loyalty loop Apr 10, 2019

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial intelligence to serve up customized personalized content to the next visitor to your website.

But here,...

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What's missing from your customer journey | The magic question

loyalty loop Apr 03, 2019

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is, that even the best customer journey maps have a huge chunk missing. I’m going to address what...

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