Why we look and sound like our competition!

loyalty loop Oct 14, 2018

No sales executive, marketer, CEO, or entrepreneur sets out to sound the same as their competition. It’s quite the opposite.

We slave over our unique value proposition.

We massage every word in our unique selling statements.

We conduct...

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How to Transform What You Market

loyalty loop Sep 21, 2018

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me...

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The Soundtrack of Your Event - #Conex & Marca Chile - The 1% Event

1% event Sep 02, 2018

In third grade, my wife, Elizabeth, was the president of the Journey fan club. I know this because anytime the first few notes of "Don't Stop Believin'" emanate from the car radio speakers she reminds me.

So, when I returned from an event in...

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What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office...

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Unsolicited Advice: To the Zero-Second-Pop-Up People...

un:solicited advice Aug 09, 2018

You didn’t ask for it, but we’re dishing it out anyway.

Welcome, to Unsolicited Advice, where every week I dish out some marketing guidance to one unsuspecting target - whether they wanted it or not.

This week, I'm looking at...

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The one brand few marketers are talking about, but should - The Loyalty Loop - Drew Davis

loyalty loop Jun 28, 2018

This week, we're diving into this mega-brand's amazing marketing strategy centered around one person, and his unparalleled ability of connecting with his customers. He has set a weekly appointment with millions of people. Who is he? Find out how...

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What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

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What happened to Jas? Text Messages & the Consumer Experience

loyalty loop Jun 08, 2018

I recently stayed at a hotel in Toronto that attempted to use text messages to evaluate my two nights at their establishment. However, the text messaging experience itself left a lot to be desired.

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Embrace the Place - The 1% Event

1% event ballrooms venues Apr 18, 2018

It goes something like this.

Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a new or unusual place and the magnificent weather.
Then spend three days locked in a generic ballroom...

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