What's in the box? The power of anticipation in the customer experience!

loyalty loop Jun 15, 2018

This week, we go back in time to 10 days ago when I ordered a Mystery Box online. Not sure what a Mystery Box is? - That's okay, I explain.

But more importantly, we take a look at the lessons we can learn from the Mystery Box experience about...

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What happened to Jas? Text Messages & the Consumer Experience

loyalty loop Jun 08, 2018

I recently stayed at a hotel in Toronto that attempted to use text messages to evaluate my two nights at their establishment. However, the text messaging experience itself left a lot to be desired.

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Embrace the Place - The 1% Event

1% event ballrooms venues Apr 18, 2018

It goes something like this.

Travel to a spectacular, exotic place.
Check in to the hotel room. Wander around enjoying the beauty and splendor of a new or unusual place and the magnificent weather.
Then spend three days locked in a generic ballroom...

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The 1% Event - Skip the Keynote!

This week Drew Davis highlights a 1% Event that doesn’t mind if you skip their keynote address...just as long as you're in a one-on-one meeting...hmm?

Why would this Event Producer promote a lacking attendance for their expensive Keynote...

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The Sponsor Matchmaker - The 1% Event

This month, we’re exploring events that Raise. The. Stakes! Last week, we discussed the 1% Event that turned a game show into a massive draw for the audience.

This week we're exploring the 1% Event that changed the way they...

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Game Show Ideas for Events: The Live Pitch - The 1% Event

This month, we’re exploring 1% Events that RAISE THE STAKES! Last week was about helping break-out speakers level-up their presentations.

This week, find out how an amazing European event marries Shark Tank with Marketing concepts.

What did...

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How to Level-Up Your Breakout Session Speakers - The 1% Event

99% of events we attend are the same. What about the other 1%? Every Tuesday I share another example of The 1% Event.

This month we are profiling amazing 1% Events that RAISE. THE. STAKES.

Sometimes your event will have multiple speakers...

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The Mystery Guest: How To Keep Attendees Riveted ALL day!

This month we’ve been profiling amazing 1% Events that harness the unbelievably exciting power of Suspense.

Last week, we talked about the Mystery Deal...and this week….it's all about the Mystery Guest!

Learn how to build event...

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The Mystery Deal

This month, we’re profiling four amazing 1% Events that harness the unbelievably exciting power of Suspense…

Last week, we talked about the Mystery Destination...this week is all about the Mystery Deal…

Find out creative...

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The Mystery Destination and the Power of Suspense

 

Welcome to another episode of The 1% Event - where each week I profile a new event doing things differently than the other 99% of events.

This month, we’re profiling four amazing 1% events that harness the unbelievably exciting power of...

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