Imprinting a Sense of Place on Your Brain
The Best About Us Page in The World
The Story of Warsaw
The Tale of Two Vodkas
"What is your town known for?" I asked the volunteer at the visitor center.
She balked behind the leaflets for mountain bike tours, national parks, and kayak rentals.
"Um... we used to be a big logging town?" she said as if I knew the answer.
"What else are you known for?"
She smiled sheepishly and said, "Well, we're not proud of it, but we're the marijuana capital of America..."
She was right. This small California town was not proud of its booming illicit marijuana trade.
That's when a bagel shop, a creamery, a chocolatier, and a few dozen other businesses joined forces.
They decided to turn the subject of their shame into the cornerstone for a collective marketing plan.
And it worked.
This week, on the #LoyaltyLoop, I'll introduce you to the town that turned dense fog, freshwater, and the best weed in the country into marketing assets for the masses.
What's your town known for? Seriously. I want to know.
I spent three years crisscrossing America asking business owners and executives just like you what their town is known for.
Unfortunately, most of us don't have an answer designed to add value to our business. That's why I wrote Town INC.
Check out the book: https://www.akadrewdavis.com/town-inc
Keep Watching...
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Let's breakdown the two things you can do to get better creative meetings with more productive output!
3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)
What if you attached an emoji to every interaction you have with your clients and customers? The Emoji Average would sum up your customer experience.
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
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Company Name
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
See Andrew Live & In-Person
See all of Andrew’s AppearancesCleveland, OH
A prestigious event dedicated to celebrating excellence in the business aviation industry. An unforgettable night of networking, recognition, and celebration among the leaders in aviation.
Grand Forks, ND
North Dakota's premier conference for tourism marketers, travel-sector businesses, attractions, events and groups.
Chapel Hill, NC
This annual signature event hosts executives of management companies each spring for a unique day-long experience. Company leaders gain perspectives about running their organizations today and positioning them for tomorrow. A particular highlight is the interchange among peers plus plenty of networking time.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
