The Loyalty Loop

The Best "About Us" Page in the World! (And the amazing story behind it.)

Precisely zero people revised their "About Us" page after last week's video.

Yep, zero. Zilch. So, good news! You weren't the only one.

Maybe you didn't hit the edit button because your "About Us" page is 'fine.'

Perhaps you thought about changing it but couldn't find the time.

Or, maybe, you thought marketing the place you do business is just fluff?

Well, this week, I decided to read you the best "About Us" page in the universe.

Sure, it's well-crafted.

Of course, it connects the place they do business to the business they do.

But the story behind creating their "About Us" page proves why you too should answer a simple question: why are you here?

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First Last
Title
Company Name

Great Impression!

"Andrew made such a great impression at this year’s North Dakota Travel Industry Conference. Not only did Andrew knock the socks off attendees, but Andrew moved the AI discussion from “what and why” to the all important “how.”"

Heather LeMoine

Marketing, Research Manager

North Dakota Government

Raised the Bar... Phenomenal Delivery

"Andrew exceeded my expectations in every aspect: insight, involvement, commitment, energy, engagement – and delivery. It was impactful and phenomenal. A welcome firehose of insights, ideas, and questions. He absolutely nailed it!"

Juliana Slye

Founder, CEO, Chief Public Sector Strategist

GovBizResults

Buzzing with Energy and Fun

"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

See Andrew Live & In-Person

See all of Andrew’s Appearances
Oct
14

Scottsdale, AZ

The premier conference for multi-location marketing leaders — where agentic AI meets local marketing at scale.

Nov
11

Birmingham, AL

Annual manager summit for the CREI management team.

Nov
16

Valdosta, GA

Leaders vent with the Valdosta Tourism Authority team.

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