The 2 Hidden Buying Decisions Every B2B Buyer Makes
.png)
Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.
"I'm sure you'll love this..." she indicated in the comments section.
I did love it.
But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.
Sometimes, the real story isn't the most obvious.
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.
It's two decisions.
The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.
Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.
So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.
Keep Watching...
4 Ways to Create Higher Converting Landing Pages For B2B Businesses
Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!
Imprinting a Sense of Place on Your Brain
I spent three years crisscrossing America asking business owners what their town is known for.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Andrew was BY FAR our Best Keynote Speaker Ever
"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"
Monica Ho
Chief Marketing Officer
Andrew is a Stellar Guest Speaker!
"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."
Lori Grego
Assistant Vice President, Learning & Leadership
Highest-Rated We've Ever Had!
"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "
William Ortiz
Vice President, Brand & Sales Marketing
THANK YOU
"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”
Claudine Orta
Marketing Manager, Sales and Product Marketing
He certainly left an impact on each person there.
“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”
Scott Newman
CEO
See Andrew Live & In-Person
See all of Andrew’s AppearancesOrlando, FL
Join financial institution professionals from across the U.S., a powerhouse slate of presenters, and the FSI team for our Annual Retail Banking Conference in sunny Orlando, FL.
Renaissance Clevaland, Cleveland, OH
Join bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.
Oklahoma City, OK
BIGiOK (Big I Oklahoma, Independent Insurance Agents of Oklahoma) is the largest insurance trade association in the state.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
