The amazing things that happen when you market the place you do business just as much - if not more - than the business you do.
The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
What happens when you market the place you do business just as much – if not more – than the business you do?
- Ann Handley, author of Wall Street Journal bestseller, Everybody Writes
How can a business increase their margins and even charge more for the products and services they sell?
Leverage the value of a place.
Listen to Andrew's favorite chapter in Town INC.
- Jay Baer, New York Times Bestselling Author & President of Convince & Convert
Listen to author, Drew Davis, chat about the Muppets and his mission to save America’s cities and towns.
Learn all about the amazing transformation of one county in upstate New York.
Hamdi Ulukaya was born into a dairy farming family in Turkey. At the age of 22, Hamdi moved to Albany, New York for college and after graduation (and at the urging of his father) Hamdi started a feta cheese company in the town of Johnstown, New York.
The company he built over the next few years would become one of the largest privately-held companies in the nation. But more importantly, Hamdi's company would become a cornerstone for a plan to revitalize an entire county.
Hamdi proves the Law of the Cornerstone.
"A groundbreaking book based on a simple, rarely used, concept. Town Inc. a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing."
- Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable Businesses
Narrated by Andrew Davis / 4 hours and 31 minutes / Unabridged
“This book will inspire anyone who has ever wanted to build a community. Andrew spells it out: Leaders make our towns and cities and if you lead, you can define a community for generations to come. This is a book about leadership and citizenship, two of the most undervalued human qualities. It’s a must-read for anyone who cares about the future of their community.”
—Bryan Welch, CEO, B the Change Media. Author of “Beautiful and Abundant: Building the World We Want.”
“Andrew Davis is at it again bringing his amazing insight and unique perspective into making businesses grow, prosper and contribute to building thriving communities. Town Inc. is a roadmap for how to bring your visionary business leadership to building a business and nurturing your own community.”
—Michael Brenner, Founder and CEO, Marketing Insider
Group
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
—Buddy Scalera, Author, Speaker. Senior Director of Content Strategy at The Medicines Company.
Douglas Burdett's take on TOWN INC.
"In Andrew Davis fascinating book, he takes you on a road trip around the country and shows how a growing number of towns have instead focused on a specific niche, the genesis of which might have come from just one company. That niche then draws other complementary (and competitive) firms, a talent pool, a rich supply chain and higher than average incomes for the residents."
- Douglas Burdett, The Marketing Book Podcast
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