Garden Center Group Fall Event

Danny,

It was fantastic speaking with you on Monday about the Garden Center Group's Fall Event! I loved hearing about the journey you've been taking your audience on over the last five years! Walking me through each year's speakers and how they've built on each other was incredibly insightful. It's clear you have a thoughtful, strategic vision for where this group needs to go next.

As we discussed, I'm excited to present "The Loyalty Loop" and facilitate an interactive breakout session where work through real strategies for creating meaningful moments of inspiration. This feels like the perfect next step in your audience's journey, taking the exceptional experiences garden centers are already providing (building on what Dan Gingiss shared last year) and designing the digital touchpoints that turn those moments into lasting relationships. It's about maximizing revenue from the boomer generation while setting up the next generation for long-term success.

Below, you'll find the session description we crafted for the event as well as everything that's included in our fee. You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade.

I'm looking forward to making this event a truly memorable milestone for your garden center community! I've got the entire day available on September 29th!

This is going to be great!

Let's do this!

‍

Andrew Davis
(617) 290-0480

You're growing, yay! But your costs? They're growing too. So you run another promotion. You send another discount email. You extend your spring sale by two more weeks. Sure, customers show up, but only to buy what's on sale. Your revenue inches up, your margins erode, and you're stuck on a treadmill that's getting faster every season.

The truth is, you're sitting on a goldmine. Your baby boomer customers, the ones who've been investing in their gardens for decades, still have spending power and time to enjoy their outdoor spaces. Meanwhile, those millennial plant parents you captured during the pandemic? They're just getting started. Their earning potential is climbing, and their passion for gardening is real. But here's the challenge: How do you create experiences that keep both generations coming back, and spending more, before life circumstances change?

It turns out one of the most effective ways to grow your garden center isn't filling a funnel with low-quality leads. Instead, treat your loyal customers as your most valuable asset. It's time to exploit your loyalty loop.

The loyalty loop leverages your existing customers to drive a steady stream of highly valuable, high-margin, new business.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You'll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business, whether that's getting your boomer customers to tackle that dream pergola project or inspiring your millennials to transform their first yard into an outdoor oasis. Whether you're interested in increasing basket size or creating moments that turn casual shoppers into evangelists for your garden center, the Loyalty Loop is designed to build a powerful engine that never sleeps.

You'll leave inspired to re-think the way you win over new customers and transform the way you service the customers you already own.

Are you ready to embrace the Loyalty Loop?

Now that you've learned all about the power of the Loyalty Loop in this morning's keynote session, it's time to put it into practice!

In this interactive, fun and productive breakout session, keynote speaker and bestselling author, Andrew Davis will work with you to take the first steps in transforming your loyalty loop experience, for both your boomer customers who still have big projects left in them and your millennial plant parents who are just getting started.

With nothing but a dry-erase board and a room full of garden center owners and managers, we'll craft the moments of inspiration that take a customer on a journey they never expected. What email do you send the customer who just bought tomato plants to inspire them to build raised beds? What follow-up message transforms someone browsing shade plants into planning a complete backyard oasis? We'll map out the approach, the emails, the texts, the social media moments, that spark these unexpected journeys and turn one-time shoppers into lifelong advocates.

You'll walk away with three specific things you can do to begin transforming your Loyalty Loop!

Bring your notebook! So you can map your own loops!