Sports ETA Symposium 2027

Janis,

It was terrific catching up with you last week! I'm so excited to hear about the incredible growth happening at Sports ETA under John's new leadership. The energy and enthusiasm you described are contagious, and it's clear the organization is experiencing tremendous momentum. I love hearing about your new international initiative and how you're partnering with Brand USA and U.S. Travel as the U.S. hosts major events like the Olympics and Rugby World Cup.

After our conversation, I spent some time thinking about what would resonate most with your Symposium 2027 audience. With so many new professionals entering the sports events industry, I'm excited to present "The Loyalty Loop" as your keynote. This session will help your members move beyond the bid back-and-forth process to build the kind of deep, meaningful relationships that create long-term partnerships. It's about humanizing the experience and creating connections that last... something that's especially valuable for both seasoned professionals and newcomers alike.

Below, you'll find the session description we crafted for the event as well as everything that's included in our fee. You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade.

I'm looking forward to making Symposium 2027 an incredible experience for Sports ETA and helping your members build stronger partnerships!

This is going to be great!

‍

Andrew Davis
(617) 290-0480

We spend a lot of time telling rights holders about our hotel room blocks, venue specs, and financial incentives. But pull up any three sports event bids and you'll quickly find they all read like the same tourism brochure! We all offer "world-class facilities," "a vibrant community," "plenty of attractions." It's time we stop telling event owners we're different. Start showing them you're different.

It turns out one of the most effective ways to grow your sports tourism business isn't just submitting better bids or offering bigger incentives. Instead, treat your existing and new relationships with rights holders as your most valuable asset. It's time to exploit your loyalty loop.

The loyalty loop leverages your proven track record with event owners to drive a steady stream of highly valuable, repeat championships and referrals to other rights holders.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of long-term partnership building. You'll learn how to build anticipation during those five years between first contact and contract signing, harness the honeymoon period during event week, and drive inspirational moments that result in repeat bids and referrals to other event owners. Whether you're working to land your first national championship or turn a one-time host into a perennial favorite, the Loyalty Loop is designed to build a powerful relationship engine that never sleeps.

You'll leave inspired to re-think the way you win over rights holders and transform the way you service the events you already host.

Are you ready to embrace the Loyalty Loop?