SK Life Sciences Annual Meeting

Jim,

Thanks so much for the call yesterday! I appreciate you taking the time to get me up to speed on where the XCOPRI sales team is and where they're headed.

I'm thrilled you've encouraged the team to tell better stories and build deeper relationships.

I spent some time crafting two session descriptions this morning based on our discussion yesterday. Below, you'll find one for The Loyalty Loop and another for The Curiosity Factor. I'm excited to collaborate on crafting a genuinely insightful meeting!

As we discussed, I'm happy to spend the day with the team in breakout sessions or discussions about how best to use the new ideas to help close more business.

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. My fee information is at the end of this document.

I look forward to making this year's event memorable, inspiring, and action-packed!

This is going to be great!

Andrew
(617)290-0480

We are just one of the 20-30 account reps who visit a doctor's office or hospital every week. We are told to greet the staff and build rapport. We conduct a needs assessment, tell a story, pitch XCOPRI, and ask for the order. It's the exact same process every other rep attempts 29 times a week.

If we're going to close more deals, we're going to have to do something different. Better yet, we will have to show them we're different. 

It turns out that one of the most effective ways to close more business isn't to handle objections better or to present XCOPRI with enthusiasm. It's learning how to leverage small micro-commitments that earn trust fast.

It's time to exploit your loyalty loop.

The loyalty loop leverages the power of micro-experiences, resulting in longer meetings, differentiated sales, and loyal new accounts. 

In this exhilarating 55-minute session, Andrew Davis will help you harness the power of the new consumer journey to create rapid-fire loops that earn attention and close deals.

You'll learn to build anticipation, answer trigger questions, and harness the honeymoon phase. So, whether you're visiting a loyal physician to maintain a relationship or forging new ones, the Loyalty Loop is designed to build a powerful revenue engine that never sleeps.

You'll be inspired to re-think how you win over new accounts and transform how you service the ones you already own.

Are you ready to embrace the Loyalty Loop?

Attention in today's world is harder and harder to garner than ever before. 

Our physicians, staff, and patients tell us they have no time. No time to meet with us, read our emails, download our research, listen to our presentation, or hear our story.

However, these very same people can binge-watch two seasons of Reacher on Amazon Prime in one weekend! Where's the disconnect?

Maybe, in our quest to make our content consumable, we've eliminated every element that makes it interesting?

The most successful sales professionals in the world don't worry about how great their pitch is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep, and capture their prospects' attention.

In this exhilarating 60-minute presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. 

You'll be challenged to think like a reality TV editor. He'll show you the five things brilliant businesses do to transform their stories from boring to brilliant. 

More importantly, you'll learn the simple secret to creating infinitely engaging content.

What's the secret? You'll have to wait and see.