SHOWpro 2025 Marketing Professionals Conference

Greg,

It was fantastic speaking with you about SHOWpro 2025!

I love the vision you have for expanding beyond the traditional trade show experience into marketing strategies that can truly transform how your members connect with their prospects. It's so wonderful to see the growth just in the past two years. Let's make 2025 the best year yet!

As we discussed, I spent some time working on a session description for The Loyalty Loop keynote. I also included the description for the UN:Plugged breakout session.

Below, you'll find the session description we crafted for the event as well as everything that's included in our fee. You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade.

I'm looking forward to making the December event a truly memorable milestone for MHI and helping both your first-time exhibitors and industry veterans create more meaningful connections!

Let's do this!

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Andrew Davis
(617) 290-0480

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We spend a lot of time at our trade show booths telling prospects how our conveyor systems are faster, how our robotic picking arms are more precise, and how our warehouse management software is more intuitive.

Then we follow up with the same cookie-cutter emails as our competitors. And when distribution managers conduct an online search for our materials handling equipment, they quickly find that we all sound exactly the same. It's time we stop telling them we're different. Start showing them you're different.

It turns out one of the most effective ways to grow your materials handling business isn't filling a funnel with badge scans of people who briefly stopped by your AGV demonstration or VR warehouse simulation. Instead, create emotional micro moments that transform doubters into believers. It's about crafting these micro moments that make warehouse managers feel understood, valued, and inspired to act. It's time to exploit your loyalty loop.

The loyalty loop leverages six drivers to create a steady stream of highly valuable, high-margin, new business.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new B2B buyer experience. You'll learn how to build anticipation that creates curiosity before your prospects ever step foot on the trade show floor, how to transform those critical seven-to-nine minute booth conversations into memorable moments of revelation, and how to create post-show follow-up that resonates on a human level instead of drowning in a sea of "thanks for stopping by" emails. You'll discover how to craft micro moments that transform those brief trade floor interactions into relationships built on trust, not transactions.

Whether you're selling high-speed sorting systems, next-gen RFID technology, or modular racking solutions, the Loyalty Loop is designed to build a powerful engine of micro moments that never sleeps.

You'll leave inspired to re-think the way you win over new distribution managers and transform the way you service the customers you already own.

Are you ready to embrace the Loyalty Loop?

Now that you've learned all about the power of the Loyalty Loop and emotional micro moments in this morning's keynote session, it's time to put it into practice for your materials handling business!

In this interactive, fun and productive breakout session, keynote speaker and bestselling author, Andrew Davis will work with you to take the first steps in transforming your trade show experience from badge scanning to relationship building.

With nothing but a dry-erase board and a room full of materials handling marketers, we'll tackle the most significant customer experience challenges facing exhibitors at SHOWpro 2025- whether you're showcasing conveyor systems, robotic picking arms, or warehouse management software.

You'll walk away with three specific micro moments you can implement to begin transforming those crucial seven-to-nine minute booth conversations into relationships that last long after the trade show floor closes. Learn how to turn your next interaction into one that takes them from doubter to believer.