PowerSouth Fall Focus 2026

Mike & Hannah,

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It was great speaking with you both yesterday about the PowerSouth Fall Focus Conference.

I love how you're thinking about this year's event... helping your team communicate complex issues like rate increases and high bill complaints in a way that actually builds trust with members. It was also fun swapping holiday stories, even if that Virginia heat followed me all the way up to Boston!

As we discussed, I spent some time thinking through two session concepts for your communications, marketing, and member services teams: "The Curiosity Factor" and "The Loyalty Loop." Given the challenge you mentioned around engaging younger members who see cooperatives more like a typical utility than a member-owned organization, I think "The Loyalty Loop" could be a great fit for October 6-8.

Below, you'll find the session description we crafted for the event as well as everything that's included in our fee. You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade.

I'm looking forward to making the Fall Focus Conference a truly valuable few days for PowerSouth and your fellow co-ops and their member/owners!
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Let's do this!

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Andrew Davis
(617) 290-0480

Attention in today's online world is harder and harder to garner than ever before. Our members, consumers, board members, employees, and the local media all tell us the same thing. They have no time.

No time to read our bill inserts, open our outage alerts, scroll our Facebook posts, click our energy-efficiency tips, or watch our videos.

However, these very same members can binge watch two seasons of Landman on Paramount+ in one weekend! Where's the disconnect?

Maybe, in our quest to make every rate increase and every energy tip easy to digest, we've eliminated every element that makes it interesting?

The most successful communicators in the world don't worry about how clear their message is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep, and capture their audience's attention.

In this exhilarating 60-minute presentation, former television producer and bestselling author Andrew Davis will show you how to keep your members curious. You'll be challenged to think like a reality tv editor. He'll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content, even when the topic is a rate case or a hot-weather bill.

What's the secret? You'll have to wait and see.

We spend a lot of time telling our members how different a cooperative really is. But to a younger consumer scrolling their feed, we sound like every other utility. Just another company that sends a bill. It's time we stop telling members we're different. Start showing them we're different.

It turns out one of the most effective ways to grow loyalty isn't chasing attention on social media. Instead, treat every member as the owner they actually are. It's time to exploit your loyalty loop.

The loyalty loop leverages your existing members to build a steady stream of trust, goodwill, and genuine engagement... even when the bill goes up.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You'll learn how to build anticipation, scale camaraderie, and drive inspirational moments that turn an unexpected high bill into a moment of trust. Whether you're explaining a rate increase or educating members about energy efficiency, the Loyalty Loop is designed to build a powerful engine that never sleeps.

You'll leave inspired to re-think the way you win over the next generation of members and transform the way you serve the members who already own you.

Are you ready to embrace the Loyalty Loop?