NRECA Connect Conference

Kristen,

Thank you so much for the call last week before the July 4th Holiday about the NRECA Connect Conference next year. I appreciate you taking the time to get me up to speed on your membership, the annual conference, and the current marketing challenges.

This morning, I spent some time crafting three session descriptions based on our discussion. Below, you'll find one for The Curiosity Factor and another for Cube of Creativity. I'm excited to collaborate on crafting a genuinely high-energy, thought-provoking, and fun session for your Co-op members.

I know AI is such a big topic for marketers challenged with so much to do and strained resources, so I've sent that session separately in case it's of interest.

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. My fee information is at the end of this document.

I look forward to making 2025's event memorable, inspiring, and action-packed!

This is going to be great!

Andrew
(617)290-0480

Attention in today's world is harder and harder to garner than ever before. Our members, legislators, and even our employees tell us they have no time. No time to read our emails, consider our broadband offers, understand our services, dive into our blog posts, or watch our videos.

However, these very same members can binge-watch two seasons of Yellowstone in one weekend!

So, where's the disconnect?

Maybe, in our quest to make our content consumable, we've eliminated every element that makes it interesting?

The most successful marketers and content creators in the world don't worry about how consumable their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep, and capture their audience's attention.

In this exhilarating 60-minute presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You'll be challenged to think like a reality TV editor. He'll show you the five things brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content.

What's the secret? You'll have to wait and see.

We all need bigger budgets, more resources, more time! You'd love more team members, fewer meetings, and better equipment. Yeah, we'd all love to see more engagement from our members! We're all stressed out, overworked, and doing more with less.

Instead of fighting all these constraints, we may need to embrace them.

It turns out teams that embrace constraints fuel growth, evolve fast, and deliver outsized results. The truth is that constraints breed creativity!

In this exhilarating 47-minute session, Andrew Davis will introduce you to the Cube of Creativity—four creative constraints you can add to any marketing initiative to drive better, more innovative outcomes faster.

You'll learn how one non-profit turned a shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive limitations resulted in a best-selling book. He'll show you how one business beat the odds by snooping through old SEC filings. You'll even learn how an intern transformed a multi-million dollar business in less than twelve hours.

More importantly, you'll walk away ready to apply intelligent constraints to your creative work—limitations that result in more innovation, less burnout, and outsized results.

Are you ready to embrace the constraints?