NAFDMA International Agritourism Annual Convention

Jeff,

I really enjoyed our chat about agrotourism yesterday! Thank you for introducing me to a whole side of the tourism industry I wasn't familiar with. This year's annual convention sounds like such fun, and I love all the creative thinking that goes into ensuring that everyone from the seasoned vets to the new folks get something out of the practical sessions.

I spent some time crafting session descriptions for the Loyalty Loop keynote and a corresponding breakout session, which you'll find below. I'm excited to collaborate on crafting a truly insightful event!

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. You'll find my fee information at the end of this document.

I look forward to making 2025's convention memorable, inspiring, action-oriented, and action-packed!

Thanks again for taking the time to start getting me up to speed on the seasonal labor challenges, the less is more concept, and even the experiences most attendees hope to create.

This is going to be great!

Andrew Davis
(617)290-0480

We spend a lot of time telling our visitors what makes our farm unique. But if you look online for similar agrotourism experiences, you'll see that our competitors all sound the same.

Instead of telling people we're different, let's show them we're different.

Because, as it turns out, one of the most effective ways to increase how long they stay, how much they spend, and who they tell to visit isn't achieved by offering more to do, eat, or experience. Instead, it's found by turning your best visitors into your most valuable asset.

It's time to exploit your loyalty loop.

The loyalty loop leverages the experience you craft for your current visitors to orchestrate new micro-moments that drive a steady stream of high-margin new guests to the farm.

In this exhilarating, 60-minute session, Andrew Davis will help you harness the power of micro-moments and the new consumer journey.

You'll learn how to answer trigger questions, build anticipation, and harness the honeymoon phase. So, whether you're interested in turning long lines into an upbeat experience or teaching seasonal employees how to create family memories for a guest, the Loyalty Loop is designed to build a powerful revenue engine that never sleeps.

You'll be inspired to re-think how you win over new visitors and transform the experience for those guests you already own.

Are you ready to embrace the Loyalty Loop?

Now that you've learned all about the power of the Loyalty Loop in this morning's keynote session, it's time to put it into practice!

In this interactive, fun, and productive 60-minute workshop, keynote speaker and bestselling author Andrew Davis will work with you to take the first steps in transforming your farm's Loyalty Loop experience.

With nothing but a dry-erase board and a few marketers, we'll tackle the most significant visitor experience challenges facing you and your team - no matter what it is. Have parking issues on Saturdays? Let's tackle it. Frustrated that your seasonal staff is constantly late for work? We'll work through it. Wish you could turn the complaints about the long lines during apple cider donut season into accollades? We're going to give it a shot!

You'll walk away with the nine-step process designed to transform your next visitor's experience into one they'll tell others about.

So, bring your challenges. We're up for it!