Michigan State University: University Communicators Network Annual Conference
With Andrew Davis

Tony,
Chatting with you about the Michigan State University event was fantastic. Your vision for bringing strategic thinking to your campus communicators is spot on, and I love how it connects with your "Uncommon Will" campaign.
I spent some time crafting session descriptions for the Digital Doppelgänger(s) keynote and the Unplugged session, which you'll find below. I'm excited to help your team elevate their creativity!
You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. You'll find my fee information at the end of this document.
I look forward to making the 2025 University Communicators Network Annual Conference memorable for your MSU team!
Let's make this happen!
Andrew Davis
(617) 290-0480

Keynote Session
Michigan State University: University Communicators Network Annual Conference

Digital Doppelgänger(s)
How savvy campus communicators are augmenting their unique talents using the magic of AI.
Artificial Intelligence feels like magic.
Draft a smart prompt, and presto! ChatGPT writes your press releases, crafts your faculty feature articles, and devises your department's social media strategy. You can commission Claude from Anthropic to script your "day in the life" student videos or use Midjourney to create mock-up images for your "Uncommon Will" comprehensive campaign!
AI is truly awe-inspiring. But most AI-generated press releases, marketing materials, and PR strategies are generic at best - and nonsense at worst.
As university communicators, we're all feeling it - crushed by deadlines, overwhelmed with requests, and stretched too thin with limited resources. The fun part of creative communications work seems like a distant memory.
That is - until you start building your Digital Doppelgänger.
Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin. They're your brainstorming partner, confidant, writing counterpart, and strategic advisor for all your marketing communications and PR initiatives.
Your Digital Doppelgänger isn't just AI. They are IA - Intelligence Augmentation. They don't replace your skills as a communications professional. They enhance your Spartan talents and embody that Uncommon Will. They bring the fun and creativity back into your work. (Of course, they have the power to destroy too.)
In this exhilarating 45-minute session, Andrew Davis (and his Digital Doppelgänger) will show you how to build your very own AI-powered creative collaborators. He'll show you the four-step iterative process one savvy marketer uses to augment their unique writing style, saving 39 valuable working hours. You'll even witness AI's power to destroy trust and learn the only way to avoid it.
Most importantly, Andrew will demonstrate why AI can make YOU more valuable than ever—freeing you from routine tasks to focus on the strategic communications that elevate Michigan State's brand.
So, are you ready to create your first Digital Doppelgänger and unleash your Uncommon Will?

Drewdini Unplugged: Build Your Digital Doppelgänger
A hands-on workshop for crushed communicators ready to reclaim their creative spark.
Now you've seen how powerful your own Digital Doppelgänger can be, it's time to build one of your very own.
Yes, bring your laptop, open your ChatGPT account, and watch LIVE as Andrew builds an innovative, interactive, productive, and efficient Digital Doppelgänger along with you in less than 35 minutes.
Feeling crushed under the weight of never-ending press releases? Overwhelmed by the constant demand for fresh social content? Struggling to find time for strategic thinking with all those routine writing tasks? Let's ChatGPT it!
Learn while we explore what it takes to turn generative AI into the most enthusiastic, friendly, efficient, and intelligent professional collaborator you'll ever find. We'll create tools that can help draft your faculty spotlight articles, generate creative concepts for your "Uncommon Will" campaign materials, and even script those student testimonial videos—all while bringing the fun back into your communications work.
This isn't just about productivity; it's about rekindling your Spartan creativity by offloading the mundane so you can focus on the meaningful. In just 35 minutes, you'll leave with your very own Digital Doppelgänger ready to tackle your next marketing communications challenge.
Are you ready to dive in? Drewdini is.


Promotion & Preparation
I'm all about filling minds and getting your attendees pumped up and ready for the event. Whether it's an awesome video or a captivating podcast interview, I've got you covered in the excitement department.
That's not all! A remarkable keynote requires some serious prep work. That means I take the time to understand your audience inside out and customize the presentation to make a real impact.

During The Event
I believe in maximizing the value I bring to your event.
Whenever possible, I stay for the entire day. This allows attendees to engage with me, seek answers to their questions, and gain more from their experience.
I'm available for activities like book signings, breakout sessions, cocktail hour mingling, panel participation, VIP lunches, or office hours. I'm flexible and eager to collaborate.
Let's brainstorm together on how we can make your event unforgettable.

Post-Event Support
Our goal is to streamline your post-event process, making it enjoyable and impactful. Within 24 hours of the event conclusion, we deliver: a shareable presentation deck for attendees; a concise motivational video for post-event inspiration; a podcast or blog post interview recapping the event; and an optional follow-up virtual session to reinforce key insights.
Our commitment is to ensure that the event's value extends well beyond the closing remarks.

Our Fee Includes Everything
- One 45-Minute Virtual Keynote
- One 45-Minute In-Person Keynote
- One 45-Minute UN:Plugged Session
- One 60-Minute Live (Pre-Event) Virtual Event
- One 3-Minute Custom Promo Video
- Roundtrip Airfare
- Hotel Accommodations
- Ground Transportation
$15,000.00
Next Steps:
Michigan State University: University Communicators Network Annual Conference
I have put July 16, 2025 on hold for you and the MSU team. Please let me know if you have any questions at all. Elizabeth and I are happy to help and can send along a speaker agreement for you to review when you're ready.
Looking forward to this!
Andrew Davis
(617)290-0480

