McKesson National Oncology Liaison and Practice Marketing Meeting

Nicole,

Chatting with you yesterday about the National Oncology Liaison and Practice Marketing Meeting was wonderful. The event sounds like such fun, and I love that you've rolled out the McKesson chat app...so cool!

I spent some time this morning crafting session descriptions for the Digital Doppelgänger and Loyalty Loop sessions, which you'll find below. I'm excited to collaborate on crafting a truly insightful meeting!

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. You'll find my fee information at the end of this document.

I look forward to making this year's event memorable, inspiring, and action-packed!

This is going to be great!

Andrew
(617)290-0480

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Artificial Intelligence feels like magic.

Draft a smart prompt, and presto! McKesson Chat App conjures up a blog post about understanding your cancer diagnosis. Ask it to craft an email campaign or even do a website audit, and Boom! Done. You can even commission it to respond to an intricate patient inquiry!

AI is truly awe-inspiring.

But most AI-generated content, emails, brainstorming sessions, and strategies are generic at best - and nonsense at worst.

That is - until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin. They’re your brainstorming partner, confidant, writing counterpart, and strategic advisor.

Your Digital Doppelgänger isn’t just AI.

They are IA - Intelligence Augmentation.

They don’t replace your skills.

They enhance your patient marketing talents.

(Of course, they have the power to destroy too.)

In this exhilarating 45-minute session, Andrew Davis (and his Digital Doppelgänger) will show you how to build your very own AI-powered creative collaborators. He’ll show you the four-step iterative process one savvy marketer uses to augment their unique writing style, saving 39 valuable working hours. You’ll even witness AI’s power to destroy trust and learn the only way to avoid it.

Most importantly, Andrew will demonstrate why AI can make YOU and YOUR TEAM more valuable than ever.

So, are you ready to create your first Digital Doppelgänger?

As oncology marketers, we’re tasked with growing our patient base and increasing our revenues. Sure, we’re committed to providing our patients and their families with exceptional care. But conduct a search for an oncology clinic or cancer treatment center, and you’ll quickly find that we all sound the same.

It’s time we stop trying to tell people we’re different. Instead, let’s start showing them we’re different.

It turns out one of the most effective ways to grow our patient volume doesn’t require more social posts, Google ads, or starting a podcast. Instead, treat your existing patients and their families as your most valuable asset. It’s time to exploit your Loyalty Loop.

The loyalty loop leverages the patients you already serve to drive a steady stream of highly valuable, highly engaged new patients to your practice.

In this exhilarating, hour-long keynote address, best-selling author and marketing guru Andrew Davis will help you harness the power of the new consumer journey. You’ll learn to build anticipation, leverage the honeymoon phase, and craft inspirational moments that increase revenues.

You’ll leave inspired to rethink how you serve the patients you’ve got to stand out in a crowded market.

Are you bold enough to embrace The Loyalty Loop?