IRDC // SHOP! Ideation

Murray, Olivia, & Carly

Murray, It was such a pleasure meeting you in Chicago and having the chance to dive so much deeper into the world of retail design. Thank you for patiently explaining all the aspects of the membership and the events. I really appreciate it.

Olivia, I hope your dog is okay. Carly, I hope you're feeling better. We'll meet soon, I'm sure.

I've taken some time today to put together two session descriptions that I think would be great opening sessions. Both would help set the stage for an inspiring few days of inspiration, new technology, and strategic thinking.

You'll also find a little more about the experiences we've created over the last decade for events around the world. At the bottom, I've outlined what's included in the fee and tried to help meet your budget constraints. (Because, as we know, Constraints Breed Creativity.)

Looking forward to hearing which session feels like the right fit. (I have a favorite.)

Thanks so much,

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Andrew Davis
617-290-0480

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We all wish we had bigger budgets, more retail space, and more time to be creative! You'd love more team members, fewer design review meetings, and better in-store technology. Yeah, we'd all love to see bigger experiential hubs, more community focus, and better integration! We're stressed out, overworked, and constantly asked to do more with less. 

Maybe, instead of fighting all these constraints, we need to embrace them.

It turns out that creative teams who embrace constraints fuel growth, evolve fast, deliver more creative work, and deliver outsized results. The truth is that constraints breed creativity!

In this exhilarating 47-minute session, Andrew Davis will introduce you to the Cube of Creativity—four creative constraints you can add to any retail project to drive better outcomes faster.

You'll learn how one non-profit turned a shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive limitations resulted in a best-selling book. He'll show you how one business beat the odds by snooping through old SEC filings. You'll even learn how an intern transformed a multi-million dollar business in less than twelve hours.

More importantly, you'll walk away ready to apply intelligent constraints to your creative retail work—limitations that result in more innovation, less burnout, and outsized results.

Are you ready to embrace the constraints?

We spend a lot of time talking about how different our experience is. We map the consumer journey, target the senses, and integrate technology. We embrace flexible layouts and seasonal changes. We integrate the brand ethos consistently. We're good at telling people our retail experience is different.

Instead of telling people we're different, let's show them we're different.

What moments do our current customers value most? Are we treating our loyal customers as our most valuable asset?

It's time to exploit your loyalty loop.

The loyalty loop leverages your current customers' critical insights to orchestrate new micro-moments that drive a steady stream of high-margin, new customers through the door.

In this exhilarating, 50-minute session, Andrew Davis will help you harness the power of micro-moments and the new consumer journey.

You'll learn to raise anticipation, scale camaraderie, and harness the honeymoon phase. You'll learn how a free app on the Apple App Store turned one person's business into a multi-million dollar franchise and why a nail salon sells cars. So, whether you're interested in increasing demand or driving foot traffic for the products and services you sell, the Loyalty Loop is designed to build a powerful revenue engine that never sleeps.

You'll be inspired to re-think how you design your retail micro-moments to win over new customers and transform the experience for the customers you already own.

Are you ready to embrace the Loyalty Loop?

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