2025 GRMA Growth & Innovation Forum

Hi Stephanie,

It was fantastic connecting with you this week, about the 2025 GRMA Annual Event! I love the energy and vision you bring to the table—it’s clear this is going to be an incredible experience. (I can't wait for the dolphin cruise and the Karaoke!) The lineup and the collaborative spirit of the community really stand out.

I’m excited to contribute to GRMA’s 25th year with a keynote on May 8th, focusing on shaping the future and expanding the vision for your audience of CMOs from such an exclusive set of retail brands.

As always, my session will be high-energy and thought-provoking, perfect for the interactive, transformational experience your members expect. Plus, I’m happy to include a post-event virtual workshop to keep the momentum going! (You'll find that Unplugged session below.)

I spent some time yesterday customizing my session description (with Drewdini). You'll find our current version in this document. I imagine this will evolve a bit by next May.

We're so proud to help make next year's event unforgettable!

Best,
Andrew Davis
(617) 290-0480

‍

‍

Artificial Intelligence feels like magic.

‍
Draft a smart prompt, and presto! ChatGPT conjures up your weekly executive email update. You can even commission CoPilot to outline your quarterly marketing strategy, and boom. It's done. Need to refine your latest product launch strategy? Easy. Just ask Gemini.

AI is awe-inspiring.

But most AI-generated content, emails, and strategies are generic at best —and nonsense at worst—until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin.

For a CMO, they serve as a strategic advisor—enhancing your ability to fine-tune go-to-market strategies, forecast customer behavior trends, and even align internal teams around key brand initiatives with more incredible speed and precision.

Your Digital Doppelgänger isn't just AI.

They are IA—Intelligence Augmentation.

They don't replace your skills (or your team's.)

They enhance your talents.

(Of course, they have the power to destroy too.)

In this exhilarating 45-minute session, Davis (and his Digital Doppelgänger) will show you how to build your very own AI-powered creative collaborators. He'll reveal the four-step iterative process one marketer uses to augment their unique writing style and accelerate their team's output—saving 39 valuable working hours a year. You'll also see firsthand how mishandling AI can damage brand trust and learn the key strategies to avoid this.

Most importantly, Andrew will demonstrate why AI can make YOU a more valuable CMO than ever.

So, are you ready to create your first Digital Doppelgänger?

Now that you've seen your Digital Doppelgänger's power, it's time to build one.

Bring your laptop, open your ChatGPT or Claude account, pick a task, and build your first digital twin, LIVE, with Andrew.

In less than 45 minutes, you'll have an innovative, interactive, productive, and efficient Digital Doppelgänger who thinks like you, acts like you, and even writes and brainstorms just like you!

Have a task that feels like a waste of time?
Wish you had more time to focus on the most important thing?
Looking to reply to emails faster, or analyze your financials?
Let's ChatGPT it!
Learn while we explore what it takes to turn generative AI into the most enthusiastic, friendly, efficient, and intelligent professional collaborator you'll ever find.

Are you ready to dive in? Drewdini is.